It’s no secret that here on the shopping team, Urban Outfitters is a go-to for a surprising breadth of affordable and pleasantly off-kilter wardrobe staples — both from the retailer’s own imprint and from classically cool footwear and accessories brands like FILA, Fjallraven, and Herschel Supply Co. Whether its a stretchy bra top that we could see ourselves wearing all summer long with high-waisted skirts or a pair of patchwork pants from just-revived mid-aughts stalwart Kimchi Blue, the Philadelphia-based retailer is always coming up with pieces that mix wearability and now-ness in perfect proportion. And don’t forget that they also stock a veritable estate’s worth of boho furniture, home decor, and gifts.
We certainly know what we’re shopping on the brand’s website, but we wanted to know: what is everyone else buying? We reached out to our friends at UO, who filled us in on the best-selling items across the board — including bubblegum-colored mini backpacks, denim dresses, broken-in comforter sets, tie-dyed slipdressess, the ever-present monster sneaker, and the tiniest waffle iron we’ve ever seen. Of course, there were some surprises — there’s so much to page through on Urban’s website that even those of us with daily-visitor status (guilty!) don’t catch everything all the time. Click through to see our picks from Urban’s most popular items, to find what your wardrobe might be missing.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. All product details reflect the price and availability at the time of publication. If you buy something we link to on our site, Refinery29 may earn commission.