FROM THE GUCCIXR29 ARCHIVE
CAN YOU BELIEVE THIS?!
Eighteen-year-old Memphis Murphy has just called dibs on her mother Sydney Oliver’s padded, chain-handle bag — while her mother is carrying it. Sydney can’t help but laugh at her daughter’s audacity and perhaps at the fact that, for all their aesthetic differences — one’s style is inspired by early-noughties punk rock, the other by presidents’ wives and disco — they’re not so very different.
Increasingly brands are harnessing the power of social media, hoping to capitalize on the conversational currency in real time. And it can be helpful, acting as insight into a demographic of people the brand may have previously ignored. But in our watchdog culture, it begs the question if anyone's efforts are actually genuine.