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Well, Olaplex is a brand of hair care products, but we’re thinking you want to know what it does. The long version gets pretty technical, but the short version is that all Olaplex products are made with a proprietary ingredient which works to restore the disulfide bonds which hold your hair together. Damage to these bonds is what causes fragile, coarse, frizzy hair, so it makes sense that repairing them will lead to stronger, softer, healthier hair.