Iconic London

Lip Plumping Gloss

At Cult Beauty
If there’s one thing we love more than lip gloss, it’s one that simultaneously plumps our lips for an effortlessly fuller pout. Cue: ICONIC LONDON’s Lip Plumping Gloss – an ingenious formula enriched with menthol and frescolat to instantly ‘plump’ while granting a cooling tingle. The formula also features a biomimetic peptide to support collagen production, lending a more defined, volume-enhanced pout over time. Gliding on seamlessly with a hefty dose of pigment, the gloss is as high-shine as you’d expect from the brand that gave us the celebrity-adored Illuminator, while still remaining totally wearable. Choose between six universally flattering shades: taupe ‘Nearly Nude’, bubblegum pink ‘Peekaboo’, cool rose ‘Love Struck’, deep rose ‘Do Not Disturb’, bold berry ‘Privacy Please’ and deep cherry ‘Sex Kitten’.