Big Red Boot

MSCHF is an art collective that engages art, fashion, tech, and capitalism. The collective subverts mass/popular culture and corporate operations as tools for critique and intervention. MSCHF, as a practice and as an entity, manifests the ambition for creative work / a creative entity to wield real tangible power (in culture; On the world stage; As measured against the cultural power held by world-straddling companies, celebrities, and media entities).