Nudie Lives Up to Its Name with An All-Natural Debut

We know, we know! Another organic denim line and you're going to choke yourself with a hemp scarf. But yes, there's a new line out from Nudie Jeans, and yeah, we dig 'em. We're all hot for Nudie not just because they were one of the earliest movers and shakers of the millennial denim revolution or because they have been very public about their current plans to eventually make their entire larder organic and environmentally conscious. Mostly we heart Nudie because they make good-looking dungarees, and their latest green delivery boasts hem-to-hem goodness: 100% organic cultivated cotton, ecological dyeing, and trims made of raw, ungalvanized copper. Add to that the totally basic utilitarian styling and we're sold, guilt-free.

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