Sick of American Apparel? Our latest crush, L.A-based designer Joey Gray and his label Half Life, offer up the sort of comfy basic tees you'll wear over and over again, with the kind of seductive come-hither ad campaign that made AA famous—without the skeeze factor. Click on over to his website to see his new Graphic Collection of T's and tanks, and the cute guys and gals that model them. Our personal faves include a t-shirt with the Coca-Cola label changed to say "Coco Chanel," and a limited-edition gold Obama shirt with the President Elect's name emblazoned on a classic Chanel perfume bottle (which, alas, has sold out, ugh). And if you're lucky enough to be in the L.A area, be sure to check out his store on Melrose.
For more info go to www.halflifeclothing.com.