On Thursday night, CNBC will premiere a new behind-the-scenes documentary called J.Crew and the Man Who Dressed America, detailing how J.Crew has become, well, the retailer that does in fact dress a large part of our nation. From preppy suburbanites to NYC editors — and everyone in between — we're all rocking their disctint styles. Yes, the brand has come into consciousness as one of the U.S.'s major go-tos, and the CNBC television effort seeks to know why (in a bit of The September Issue type of way). The doc seems to credit (at least in part) CEO Mickey Drexler's "obsessive attention to detail," and Executive Creative Director Jenna Lyons' relentless work ethic and inventive eye for style. Just check out the exclusive clip below, which shows Jenna as she pieces together one of their "Style Guides" (note, we did not say catalogues) with its head editor, punning all the way. Then tune in on Thursday night to follow the J.Crew uh, crew, from Italy to NYC to CNBC and see why we constantly crush on the brand (and why their revenue is up nearly 170%).
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Video: Courtesy of CNBC