Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
Ten-second bio: "I’m from Copenhagen, Denmark, live in Brooklyn with my dog and cat, and love music, art, and fashion (of course)."
Favorite ‘80s memory: "I was born in 1982, so I really don’t remember too much."
Favorite GUESS memory: "The cool jeans."
Favorite returning ‘80s fashion trend: "Jumpsuits."
Photographed by Michael Flores.