Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
Name: Stella Berkofsky
Ten-Second Bio: A London-native and designer working in L.A., Berkofsky’s first collection will debut during spring 2013.
Favorite ‘80s memory: "Pee-wee's Big Adventure."
Favorite GUESS memory: "Claudia Schiffer doing the tango with a sexy man in some fierce acid-washed jeans."
Favorite returning ‘80s fashion trend: "Shoulder pads!"
Photographed by Clarke Tolton