Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
Name: Melis Kuris
Ten-Second Bio: Splitting her childhood between Turkey, Texas, and New York supplied this Cali-based celeb stylist with a global view of fashion that she now applies to print and screen projects. Her love for fashion is rivaled only by her passion for French bulldogs, music, wine, and chocolate (but not necessarily in that order).
Favorite ‘80s memory: "The music. From open windows, car stereos, boom-boxes, and MTV, I remember the way the music of the time influenced everything from politics to fashion. It seems impossible to think of the '80s without the play button to its soundtrack being pressed."
Favorite GUESS memory: "The triangle and how important it was to see it, to feel it on your butt, and know what it meant. It wasn’t a brand to me — it was a statement of the times, who I was, and where I was going. Yeah, I was a child — but that made GUESS that much more important back then."
Favorite returning ‘80s fashion trend: "Neon in small, well-thought-out doses. A highlight here, an accent there — it’s all about the details (even the day-glo ones)."
Photographed by Clarke Tolton