Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
Name: Jessemey Bank
Favorite ‘80s memory: "Dancing to Grease. I was Danny and my cousin was Sandy, then we’d switch. Also, my mum dressed us up in cute homemade '80s outfits… I remember my mum having a perm, too."
Favorite GUESS memory: "I was still only a little girl, so I’m not sure if New Zealand had GUESS right away — though I do remember that GUESS used the most beautiful girls in their campaigns."
Favorite returning ‘80s fashion trend: "Converse shoes, cool, washed-out jeans, and leggings with cute tees."
Photographed by Michael Flores