Coach Revamps Their Look With A New Line Of (Actually Cute) Logo Bags

When we think of Coach, we think of those Cs...everywhere. The line that's famous for its logo bags is taking it down a notch by introducing some seriously stylish bags with simple silhouettes in wear-with-everything neutrals. We're swooning over the Gathered Leather Sophia bag in gray that's sure to become an instant classic, and really appreciate the updated take on their iconic logos—the perforated logo as well as the Ikat designs are subtle reimaginations of those ubiquitous Cs. Unlike the new Gap logo, this is some branding revamping we can get behind!