It was Topshop pandemonium this morning on Broadway as shoppers turned out in droves for their chance to grab at the British chain's cheaply-chic goods. The line did a 360 around the block with wait times of up to three hours, but it wasn't your typical waiting-on-line experience. Madewell gave out free coffee, Pinkberry handed out samples, and the smiling Topshop staff rewarded its admirers with totes, cookies, water, and complimentary gift cards. We pushed our way past the paparazzi, swarms of fashion students cutting class, and Kate Moss sightings to bring you the brightest young things who turned the spectacle into a full-on fashion show.
Above, from left: Model Gracie Carvalho in an acid-bright jacket; Gracie Carvalho again (outfit change!) and a male model posing for a DKNY campaign shot by The Sartorialist; model Coco Young was visiting friends at Topshop and "hoping to score free clothes."
Above, from left: Irina and Rosie, models at DNA, waited over an hour and gave up; on the line and looking tough in ripped denim; graphic designer/blogger Sarah Ancalmo had been waiting an hour and a half and was hoping to score "a killer jumpsuit."
Above, from left: Student/blogger Francesca was waiting for a Kate Moss spotting; actor Greta Lee said she had "nothing to do today so I thought 'why not?'"; NYU student Melody luckily had no conflicting classes this morning.
Above, from left: Model Camille was hoping to score some great schwag (and already had a free tote to show); LA-based student Molly Wurward rocked some electric orange; a Topshop employee decked out in the goods.
Above, from left: Stylist Signe was in the market for a blazer with skinny shoulders; German student/blogger Nicole said that the opening was a definite highlight of her trip; model Marsha said "the only reason I'm in New York is for Topshop, not!."
Above, from left: Madewell's Gigi Guerra is happy Topshop is their new neighbor; student Anna was not cutting class; Cayetana Echenique was vacationing in NYC and excited to check out the new store.
Above, from left: Student Lukas Thoms was on the hunt for "something awesome but had low expectations"; student Susannah Liguori was in town from LA specifically for the Topshop opening; a queue cutie waiting to check out Topman.