2020

Beauty Innovator Awards
Model Ariel Toole poses with her hands around her face. She has long brown hair, soft pink makeup, delicate gold rings, and heart-shaped earrings. She is wearing a high neck crystal pink top. Model Ariel Toole poses with her hands around her face. She has long brown hair, soft pink makeup, delicate gold rings, and heart-shaped earrings. She is wearing a high neck crystal pink top.

Skin

Skin

Starface

Moisture On Mars

Your new best friend will never break you out, won’t break the bank, and always has a smile on its face. Also, it’s a moisturizer.

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Urban Hydration

Bright & Balanced Aloe Vera Leaf Spot Cream

Take the “kill them with kindness” approach with a gentle, sensitive skin-friendly treatment that uses aloe vera and niacinamide to clear acne.

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Neutrogena

Invisible Daily Defense Face Serum SPF 60+

This antioxidant-packed hydrating serum provides sun protection so undetectable, you have to (not) see it to believe it.

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Makeup

Makeup

The Lip Bar

Quick Conceal Caffeine Concealer

Between the instant brightening effects of this coffee extract-laced concealer and your morning double shot latte, your adenosine receptors won’t know what hit them.

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Essence

Bye Bye Panda Eyes! Mascara

This long-wearing formula creates a tube around lashes that lasts all day but comes off with water — because smudged mascara is for the bears.

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Rare Beauty

Soft Pinch Liquid Blush

A single dot of this soft, creamy pigment blends beautifully into skin for color that looks plucked from the gratuitous sunset photo in your Stories.

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Nam maximus volutpat augue, eget sagittis purus. Morbi rhoncus efficitur ante, eget tincidunt dolor feugiat ac. Phasellus in commodo dolor, vel efficitur dui. Nunc eget blandit nulla. Donec porttitor nisi nulla, sed semper eros blandit eu. Quisque lobortis faucibus purus, ultrices mattis tellus facilisis sit amet. Etiam ac sem accumsan, bibendum neque sit amet, mattis justo.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse elementum, ligula ac laoreet rutrum, risus enim varius urna, non ullamcorper ligula tellus eget risus. Suspendisse scelerisque nibh nisi, quis porttitor ligula dictum sit amet. Vivamus pharetra libero mi, ut bibendum elit cursus et. Sed ut dui aliquet, tincidunt lacus sit amet, hendrerit purus. Praesent sed varius lorem. Ut volutpat urna eu facilisis accumsan. Proin et volutpat felis.
Nam maximus volutpat augue, eget sagittis purus. Morbi rhoncus efficitur ante, eget tincidunt dolor feugiat ac. Phasellus in commodo dolor, vel efficitur dui. Nunc eget blandit nulla. Donec porttitor nisi nulla, sed semper eros blandit eu. Quisque lobortis faucibus purus, ultrices mattis tellus facilisis sit amet. Etiam ac sem accumsan, bibendum neque sit amet, mattis justo.
Model Ariel Toole poses with her hands in front of her face. She has long brown hair, soft pink makeup, delicate gold rings, and heart-shaped earrings. She is wearing a high neck crystal pink top. In a second image, she is softly closing her eyes. Model Ariel Toole poses with her hands in front of her face. She has long brown hair, soft pink makeup, delicate gold rings, and heart-shaped earrings. She is wearing a high neck crystal pink top. In a second image, she is softly closing her eyes.

Hair

Hair

TPH by Taraji

Ultra Chill Scalp Serum

Picture diving into a cold pool on a hot summer day and you’ll have an idea of what this cooling serum does for a tight, irritated scalp.

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Kristin Ess

Fragrance-Free Detangling Tonic

If only there was a detangler that worked as well to sort out our jumble of Mejuri charm necklaces.

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Bread Beauty Supply

Hair Wash Gentle Milky Hair Cleanser

This sulfate-free shampoo leaves curls feeling butter-soft, making it the chicest staple since a sliced baguette.

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Nam maximus volutpat augue, eget sagittis purus. Morbi rhoncus efficitur ante, eget tincidunt dolor feugiat ac. Phasellus in commodo dolor, vel efficitur dui. Nunc eget blandit nulla. Donec porttitor nisi nulla, sed semper eros blandit eu. Quisque lobortis faucibus purus, ultrices mattis tellus facilisis sit amet. Etiam ac sem accumsan, bibendum neque sit amet, mattis justo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse elementum, ligula ac laoreet rutrum, risus enim varius urna, non ullamcorper ligula tellus eget risus. Suspendisse scelerisque nibh nisi, quis porttitor ligula dictum sit amet. Vivamus pharetra libero mi, ut bibendum elit cursus et. Sed ut dui aliquet, tincidunt lacus sit amet, hendrerit purus. Praesent sed varius lorem. Ut volutpat urna eu facilisis accumsan. Proin et volutpat felis.
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Nam maximus volutpat augue, eget sagittis purus. Morbi rhoncus efficitur ante, eget tincidunt dolor feugiat ac. Phasellus in commodo dolor, vel efficitur dui. Nunc eget blandit nulla. Donec porttitor nisi nulla, sed semper eros blandit eu. Quisque lobortis faucibus purus, ultrices mattis tellus facilisis sit amet. Etiam ac sem accumsan, bibendum neque sit amet, mattis justo.

Body

Body

Olay

Premium Body Wash with Vitamin C

Here’s one way to improve upon a classic: Add a twist of vitamins B and C to a beloved hydrating body wash to leave skin even smoother and brighter than before.

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Versed

Back-Up Plan Acne-Control Body Mist

Body acne might not be the sexiest subject, but we still bring up this 360-degree mist — packed with salicylic acid, tea tree oil, and witch hazel — every chance we get.

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Essie

Expressie Nail Polish

Essie saw our short attention spans and inability to stay of Twitter and raised us this single-step polish that dries to a shiny finish in approximately one minute.

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AT REFINERY29, WE’RE HERE TO HELP YOU NAVIGATE THIS OVERWHELMING WORLD OF STUFF. ALL OF OUR MARKET PICKS ARE INDEPENDENTLY SELECTED AND CURATED BY THE EDITORIAL TEAM. IF YOU BUY SOMETHING WE LINK TO ON OUR SITE, REFINERY29 MAY EARN COMMISSION.

WRITTEN AND EDITED BY RACHEL KRAUSE.

PHOTOGRAPHED AND DIRECTED BY ZHAMAK FULLAD; STYLED BY DANASIA SUTTON; MAKEUP BY FRANCESCA MARTIN AT WALTER SCHUPFER MANAGEMENT; HAIR BY ANDRES COPELAND AT ATELIER MANAGEMENT; NAILS BY MIMI D.; MODELED BY ARIEL TOOLE AT SELECT LOS ANGELES; MODELED BY LYRIC MARIAH AT SELECT LOS ANGELES; MODELED BY ALANA JANUARY AT STATE MODELS LOS ANGELES; MODELED BY AMAYA JANUARY AT STATE MODELS LOS ANGELES; CASTING BY LILAC PEREZ; MOTION SHOT BY RAHEEM HERCULE; MOTION EDITED BY AALANY McMAHAN.

DESIGNED BY IDIL GOZDE, SEETA KANHAI, & HANNAH MINN; PRODUCT DESIGN BY LEE MISENHEIMER; BEAUTY DIRECTOR, CAT QUINN; SENIOR PHOTO EDITOR, MARY FLETCHER; DESIGN DIRECTOR, ELSA JENNA; EXECUTIVE PHOTO DIRECTOR, SARAH FILIPPI.

JENNY SAUCEDA; HAIR BY EROL KARADAG; NAILS BY SARAH NGUYEN AT WALTER SCHUPFER MANAGEMENT; MODELED BY ANIMA AGYEMAN; MODELED BY DAPHNE VARGAS AT OFFSHORE AGENCY; MODELED BY TEF GORRIN AT OFFSHORE AGENCY

MLAED TOP; FARRADAS KNITS POLLY POCKET EARRINGS, $28, AVAILABLE AT FARRADSKNITS.COM.

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