2020

Beauty Innovator Awards
Ariel Toole model wearing silver and charcoal-colored eyeshadow. She has her arm over her head and is wearing a black blazer with crystal studs. Ariel Toole model wearing silver and charcoal-colored eyeshadow. She has her arm over her head and is wearing a black blazer with crystal studs.
Primer

Primer

Tatcha

The Liquid Silk Canvas

Treat your face like fine art and smooth on this skin-protecting primer for museum-worthy makeup that looks just-painted all day.

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Kevyn Aucoin

Sensual Skin Primer

This featherlight hydrating primer blurs pores and reflects light so effectively, you might just skip the rest of your routine.

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E.L.F. Cosmetics

Matte Putty Primer

Best of luck to any T-zone shine that tries to break through this velvety primer fortified with oil-absorbing kaolin and white charcoal clays.

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Lip Product

Lipstick

YSL Beauty

Tatouage Couture Velvet Cream Liquid Lipstick

Creamy, comfortable loungewear lipstick for people who work from the kitchen table in vintage silk robes instead of sweatpants.

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KNC Beauty

Supa Balm

Super hydrating, super plumping, super rich in nourishing oils and more types of butter than an episode of The Great British Baking Show.

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Mented Cosmetics

Liquid Lip Sangria Collection

Five rich, flattering shades of red that look and feel as good as the flush you get from a wine buzz.

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KNC Supa Beauty Balm in the back jean pocket of a model. She is also wearing a delicate pearl belt. Next to that is a photo of Lyric Mariah lying down on a tennis court. Her hair is long and lush around her face and she is wearing a pink feather dress. There is a decorative pink and blue paint swatch under these images. KNC Supa Beauty Balm in the back jean pocket of a model. She is also wearing a delicate pearl belt. Next to that is a photo of Lyric Mariah lying down on a tennis court. Her hair is long and lush around her face and she is wearing a pink feather dress. There is a decorative pink and blue paint swatch under these images.
Concealer

Concealer

Kosas

Revealer Super Creamy + Brightening Concealer

Don’t call it a concealer — this medium-coverage formula is just a shortcut to showing off your best self.

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Pat McGrath Labs

SKIN FETISH Sublime Perfection Concealer

A full-coverage concealer that hides all manner of under-eye sins on Zoom is one kind of fetish that’s SFW.

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Hourglass

Vanish Airbrush Concealer

Now you see them, now you don’t: This blurring concealer makes blemishes and dark circles go poof, no magic tricks necessary.

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Tatcha The Liquid Silk Canvas
Treat your face like fine art and smooth on this skin-protecting primer for museum-worthy makeup that looks just-painted all day.
Kevyn Aucoin Sensual Skin Primer
This featherlight hydrating primer blurs pores and reflects light so effectively, you might just skip the rest of your routine.
e.l.f. Cosmetics Matte Putty Primer
Best of luck to any T-zone shine that tries to break through this velvety primer fortified with oil-absorbing kaolin and white charcoal clays.
Urban Decay Lash Freak Mascara
The wavy asymmetrical brush on this mascara creates long, lifted lashes that are anything but vanilla.
L'Oréal Paris Bambi Mascara
This mascara lifts and separates lashes for a defined, doe-eyed look that's even better in live action.
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Kosas The Big Clean Mascara
A volumizing mascara that contains nourishing ingredients for stronger, healthier lashes over time means instant gratification and long-term benefits.
Highlighter

Highlighter

ReVive

GLOW ELIXIR Hydrating Radiance Oil

Mixed in with foundation, tapped over cheekbones, or worn alone, this ultra-light oil is liquid gold for making skin glow.

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YSL Beauty

3D All Over Glow Powder

This subtly luminous pressed powder is like your own personal lighting rig that you can toss in your tote bag.

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BECCA Cosmetics

Ignite Liquified Light Highlighter

You’ll feel an instant spark with this pearly liquid formula that flips the switch on dull skin in five multidimensional shades for face and body.

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ReVive GLOW ELIXIR Hydrating Radiance Oil Mixed in with foundation, tapped over cheekbones, or worn alone, this ultra-light oil is liquid gold for making skin glow. YSL Beauty Touche Eclat 3D All Over Glow Powder This subtly luminous pressed powder is like your own personal lighting rig that you can toss in your tote bag. BECCA Cosmetics Ignite Liquified Light Highlighter You’ll feel an instant spark with this pearly liquid formula that flips the switch on dull skin in five multidimensional shades for face and body.
Pat McGrath Labs MOTHERSHIP VII: Divine Rose Palette This 10-pan palette of warm, rosy neutrals was beamed down from the heavens to bless our eyelids. The Lip Bar Quick Lid Liquid Eyeshadow A single swipe of this glitzy formula yields shimmer and shine that lasts longer than Clare’s time as The Bachelorette. CHANEL OMBRE PREMIÈRE LAQUE Longwear Liquid Eyeshadow The ultimate in low-lift luxury: a liquid-to-powder shadow that blends out into the prettiest veil of metallic color.
Uoma Beauty Brow-Fro Baby Hair Tame even your tiniest hairs with this fine-point pencil that comes complete with a built-in brow spoolie for the most natural results. Anastasia Beverly Hills Brow Pen The devil is in the details, and this high-performance formula makes sketching on precise, hair-like lines as easy as sin. Benefit Cosmetics Brow Microfilling Pen You could shell out for professional microblading, or you could turn to the three-pronged tip of this pen to create realistic-looking hairs without getting a face tattoo.
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Model Ariel Toole with silver hoops, a black and silver studded blazer, and a silver necklace. She is crossing her arms in one photo and has her fingers delicately touching her face in the second image, which shows off her grey and silver eyeshadow look. There is a decorative paint swatch of blue, grey, and red behind the image. Model Ariel Toole with silver hoops, a black and silver studded blazer, and a silver necklace. She is crossing her arms in one photo and has her fingers delicately touching her face in the second image, which shows off her grey and silver eyeshadow look. There is a decorative paint swatch of blue, grey, and red behind the image.
Eyeshadow

Eyeshadow

Pat McGrath Labs

MOTHERSHIP VII: Divine Rose Palette

This 10-pan palette of warm, rosy neutrals was beamed down from the heavens to bless our eyelids.

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The Lip Bar

Quick Lid Liquid Eyeshadow

A single swipe of this glitzy formula yields shimmer and shine that lasts longer than Clare’s time as The Bachelorette.

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CHANEL

OMBRE PREMIÈRE LAQUE Longwear Liquid Eyeshadow

The ultimate in low-lift luxury: a liquid-to-powder shadow that blends out into the prettiest veil of metallic color.

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Amaya January model standing in a garden. She is wearing a black sequin blazer and has brown curly hair and a black cat eye makeup look. A brown, orange, red, and blue paint swatch is illustrated beneath the image. Amaya January model standing in a garden. She is wearing a black sequin blazer and has brown curly hair and a black cat eye makeup look. A brown, orange, red, and blue paint swatch is illustrated beneath the image.
Donec lacus tortor, facilisis at nisi vitae, varius egestas velit. Donec vel purus quis neque malesuada tempor molestie vel velit. Donec in mauris sit amet augue dapibus laoreet. Quisque lacinia euismod luctus. Proin fermentum fermentum dictum. Morbi bibendum ultrices maximus. Vivamus vulputate varius lacus, ultricies dapibus purus interdum nec. Integer suscipit rhoncus turpis at feugiat.
Donec lacus tortor, facilisis at nisi vitae, varius egestas velit. Donec vel purus quis neque malesuada tempor molestie vel velit. Donec in mauris sit amet augue dapibus laoreet. Quisque lacinia euismod luctus. Proin fermentum fermentum dictum. Morbi bibendum ultrices maximus. Vivamus vulputate varius lacus, ultricies dapibus purus interdum nec. Integer suscipit rhoncus turpis at feugiat.
Donec lacus tortor, facilisis at nisi vitae, varius egestas velit. Donec vel purus quis neque malesuada tempor molestie vel velit. Donec in mauris sit amet augue dapibus laoreet. Quisque lacinia euismod luctus. Proin fermentum fermentum dictum. Morbi bibendum ultrices maximus. Vivamus vulputate varius lacus, ultricies dapibus purus interdum nec. Integer suscipit rhoncus turpis at feugiat.
Donec lacus tortor, facilisis at nisi vitae, varius egestas velit. Donec vel purus quis neque malesuada tempor molestie vel velit. Donec in mauris sit amet augue dapibus laoreet. Quisque lacinia euismod luctus. Proin fermentum fermentum dictum. Morbi bibendum ultrices maximus. Vivamus vulputate varius lacus, ultricies dapibus purus interdum nec. Integer suscipit rhoncus turpis at feugiat.
Base

Base

Armani Beauty

Neo Nude Foundation

Go commando with this your-skin-but-better formula — the weightless no-makeup feel is the next best thing to wearing nothing at all.

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Beautycounter

Skin Twin Featherweight Foundation

Your complexion and this buildable foundation are the best things to be separated at birth since Tia and Tamera.

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ILIA Beauty

Super Serum Skin Tint SPF 40

If you like your coverage light, your routine simplified, and your finish dewy, this skin care-meets-makeup-meets-sun protection hybrid is for you.

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Mascara

Mascara

Urban Decay

Lash Freak Mascara

The wavy asymmetrical brush on this mascara creates long, lifted lashes that are anything but vanilla.

BUY
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L'Oréal Paris

Bambi Mascara

This mascara lifts and separates lashes for a defined, doe-eyed look that's even better in live action.

BUY
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Kosas

The Big Clean Mascara

A volumizing mascara that contains nourishing ingredients for stronger, healthier lashes over time means instant gratification and long-term benefits.

BUY
•••
Donec lacus tortor, facilisis at nisi vitae, varius egestas velit. Donec vel purus quis neque malesuada tempor molestie vel velit. Donec in mauris sit amet augue dapibus laoreet. Quisque lacinia euismod luctus. Proin fermentum fermentum dictum. Morbi bibendum ultrices maximus. Vivamus vulputate varius lacus, ultricies dapibus purus interdum nec. Integer suscipit rhoncus turpis at feugiat.
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Donec lacus tortor, facilisis at nisi vitae, varius egestas velit. Donec vel purus quis neque malesuada tempor molestie vel velit. Donec in mauris sit amet augue dapibus laoreet. Quisque lacinia euismod luctus. Proin fermentum fermentum dictum. Morbi bibendum ultrices maximus. Vivamus vulputate varius lacus, ultricies dapibus purus interdum nec. Integer suscipit rhoncus turpis at feugiat.
Donec lacus tortor, facilisis at nisi vitae, varius egestas velit. Donec vel purus quis neque malesuada tempor molestie vel velit. Donec in mauris sit amet augue dapibus laoreet. Quisque lacinia euismod luctus. Proin fermentum fermentum dictum. Morbi bibendum ultrices maximus. Vivamus vulputate varius lacus, ultricies dapibus purus interdum nec. Integer suscipit rhoncus turpis at feugiat.
Donec lacus tortor, facilisis at nisi vitae, varius egestas velit. Donec vel purus quis neque malesuada tempor molestie vel velit. Donec in mauris sit amet augue dapibus laoreet. Quisque lacinia euismod luctus. Proin fermentum fermentum dictum. Morbi bibendum ultrices maximus. Vivamus vulputate varius lacus, ultricies dapibus purus interdum nec. Integer suscipit rhoncus turpis at feugiat.
Black Eyeliner

Black Eyeliner

ONE/SIZE

24-Hour Liquid Eyeliner

This intensely black liquid liner glides on with ease, but won’t come off without a damn good reason.

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Glossier

Pro Tip

Keep your cat eye on point with this super-smooth, super-pigmented formula that makes sharp lines look effortless.

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Fenty Beauty

Flypencil

The convenient twist-up tip is just the icing on the cake of this creamy, water-resistant liner, in shades from impenetrable matte black to glitter-laced rose gold.

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Amaya January model lying on a diving board over the pool. She has aqua blue eyeliner and brown curly hair and is wearing a sequin black turtleneck. There is a brown and peach swatch of paint illustrated under the image. Amaya January model lying on a diving board over the pool. She has aqua blue eyeliner and brown curly hair and is wearing a sequin black turtleneck. There is a brown and peach swatch of paint illustrated under the image.
Brow Product

Brow Product

Uoma Beauty

Brow-Fro Baby Hair

Tame even your tiniest hairs with this fine-point pencil that comes complete with a built-in brow spoolie for the most natural results.

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Anastasia Beverly Hills

Brow Pen

The devil is in the details, and this high-performance formula makes sketching on precise, hair-like lines as easy as sin.

BUY
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Benefit Cosmetics

Brow Microfilling Pen

You could shell out for professional microblading, or you could turn to the three-pronged tip of this pen to create realistic-looking hairs without getting a face tattoo.

BUY
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Blush & Bronzer

Blush & Bronzer

Tower 28 Beauty

Bronzino Illuminating Cream Bronzer

This silky, glowy bronzer is a sensitive skin-friendly suntan in a compact.

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Patrick Ta

Major Headlines Cream + Powder Blush Duo

Hit cheeks with the one-two punch of lightweight powder and dewy cream in this convenient duo for serious pigment payoff.

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Alleyoop

Stack The Odds

With blush, contour, highlight, and a mini mirror in one fun-sized stack, paring down your overflowing makeup bag has never been easier (or more tempting).

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Credits

AT REFINERY29, WE’RE HERE TO HELP YOU NAVIGATE THIS OVERWHELMING WORLD OF STUFF. ALL OF OUR MARKET PICKS ARE INDEPENDENTLY SELECTED AND CURATED BY THE EDITORIAL TEAM. IF YOU BUY SOMETHING WE LINK TO ON OUR SITE, REFINERY29 MAY EARN COMMISSION.

WRITTEN AND EDITED BY RACHEL KRAUSE.

PHOTOGRAPHED AND DIRECTED BY ZHAMAK FULLAD; STYLED BY DANASIA SUTTON; MAKEUP BY FRANCESCA MARTIN AT WALTER SCHUPFER MANAGEMENT; HAIR BY ANDRES COPELAND AT ATELIER MANAGEMENT; NAILS BY MIMI D.; MODELED BY ARIEL TOOLE AT SELECT LOS ANGELES; MODELED BY LYRIC MARIAH AT SELECT LOS ANGELES; MODELED BY ALANA JANUARY AT STATE MODELS LOS ANGELES; MODELED BY AMAYA JANUARY AT STATE MODELS LOS ANGELES; CASTING BY LILAC PEREZ; MOTION SHOT BY RAHEEM HERCULE; MOTION EDITED BY AALANY McMAHAN.

DESIGNED BY IDIL GOZDE, SEETA KANHAI, & HANNAH MINN; PRODUCT DESIGN BY LEE MISENHEIMER; BEAUTY DIRECTOR, CAT QUINN; SENIOR PHOTO EDITOR, MARY FLETCHER; DESIGN DIRECTOR, ELSA JENNA; EXECUTIVE PHOTO DIRECTOR, SARAH FILIPPI.

JENNY SAUCEDA; HAIR BY EROL KARADAG; NAILS BY SARAH NGUYEN AT WALTER SCHUPFER MANAGEMENT; MODELED BY ANIMA AGYEMAN; MODELED BY DAPHNE VARGAS AT OFFSHORE AGENCY; MODELED BY TEF GORRIN AT OFFSHORE AGENCY

LIP PRODUCT, LYRIC: HARDEMAN JEANS; ADI KARNI VAGT DRESS; STYLIST’S OWN JEWELRY. HIGHLIGHTER, AMAYA: MANTÙ SUIT. EYESHADOW, ARIEL: ANNAKIKI TOP; STYLISTS OWN JEWELRY. EYESHADOW, ALANA: MANTÙ TOP; STYLIST’S OWN JEWELRY.

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