On Instagram, Claire Rothstein, the founder of Girls. Girls. Girls. Magazine, explained how the concept of the shoot came to fruition, and why it was so important for her to change people’s perceptions of breastfeeding. The shoot took place six months after McAdams gave birth to her son, "so between shots she was expressing/pumping as still breastfeeding," Rothstein wrote. They collectively decided they should try shooting her with the breast pump on.
"Breastfeeding is the most normal thing in the world, like breathing, and I can’t for the life of me imagine why or how it is ever frowned upon or scared of," Rothstein wrote on Instagram. "I don’t even think it needs explaining, but just wanted to put this out there, as if it even changes one person’s perception of something so natural, so normal, so amazing then that’s great."
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@ClaireRothstein magazine founder here 👋🏼 just sharing this image from my account which I think encapsulates @girls.girls.girls.magazine and what we stand for...👠 “A million reasons why I wanted to post this picture. Obviously #rachelmcadams looks incredible and was quite literally the dream to work with but also this shoot was about 6 months post her giving birth to her son, so between shots she was expressing/pumping as still breastfeeding. We had a mutual appreciation disagreement about who’s idea it was to take this picture but I’m still sure it was hers which makes me love her even more. Breastfeeding is the most normal thing in the world, like breathing and I can’t for the life of me imagine why or how it is ever frowned upon or scared of. I don’t even think it needs explaining but just wanted to put this out there, as if it even changes one person’s perception of something so natural, so normal, so amazing then that’s great. Besides she’s wearing Versace and @bulgariofficial diamonds and is just fucking major. Big shout out to all the girls 💪🏽 #rachelmcadams for @girls.girls.girls.magazine cover shoot 📸 @clairerothstein #pleaseshare Side note: I did not look anywhere near as fabulous as this when feeding/pumping. And that’s ok too” Stylist: @alicialombardini 👠 . #girlsgirlsgirlsmag #girlsgirlsgirls #bringingbackthewoman #nogrungejustglamour #independentmagazine #printisnotdead #normalisebreastfeeding #normalizebreastfeeding #breastfeeding #life #women #versace #bulgari
McAdams has been pretty private about her newborn son, but this very public display of motherhood didn't go unnoticed. When the photo was released on social media, people called McAdams a "true queen," and others said the pumping photo "warmed my heart." Some even said they had plans to frame the photo.
In a recent interview with the Sunday Times, McAdams described motherhood as the "greatest thing that's ever happened" to her. "[People say] your life is not your own anymore, but I had 39 years of me, I was sick of me," she told the Sunday Times. "I was so happy to put the focus on some other person."
The bottom line that this badass photo proves is that breastfeeding is part of life — part of the reason breasts exist are to feed babies, yet the act is still so stigmatized. Not to mention, breastfeeding can be a very difficult and frustrating process for lots of people, so it deserves to be applauded, not shamed.
While this glamorous photoshoot was intended to celebrate breastfeeding in a very high-brow way, Rothstein acknowledged that breastfeeding is not always so high-brow. "I did not look anywhere near as fabulous as this when feeding/pumping," she wrote. "And that’s ok too."