+ despite attempts to #rebrand the company, it looks like #americanapparel is back to its old ways. the retailer is now under #fire after an employee shared a photo of a #tshirt (pictured) that said '#askmetotakeitalloff'. the #tee is apparently the staff's suggested #blackfriday uniform. according to an email from the company shared by the mary sue, the shirts as well as buttons with the same phrase will be given to employees. the #uniform isn't #mandatory but the staff is #encouraged to participate. 'i understand that american apparel, the corporation, doesn’t see me as a real person & aims to commodify my #sexuality in order to sell their product', the employee told the site. 'i still work for them because in the past, i have always had #discretion about how i choose to present myself at work (so long as i wear #aa head to toe). now they are actively encouraging our patrons to sexually harass me & my colleagues, some of whom are as young as 15'. earlier this year, ceo paula schneider said that she wanted to keep american #apparel an #edgy brand, but wanted to make it less #sexualized.
American Apparel is facing backlash for suggesting that employees wear black T-shirts emblazoned with the phrase "Ask Me To Take It All Off" for Black Friday. The slogan, which was also written on buttons that sales associates could opt to wear, references the retailer's slated sale for the epic shopping day, in which items marked down 50% will be discounted an additional 50%. Following some pretty negative feedback across the web about the shirts, the retailer shelved the idea last night. Word about the suggested holiday uniform surfaced when an employee emailed women's "geek culture" website The Mary Sue yesterday afternoon. The irritated employee claimed American Apparel was "actively encouraging our patrons to sexually harass me and my colleagues, some of whom are as young as 15" with the proposed (but not mandatory) garb in question. "There’s no question in my mind that anyone wearing the shirt will face inappropriate comments from customers," the anonymous employee told the site.
Criticism about the shirts ensued, unsurprisingly, and the retailer announced last night that the optional outfit was a no-go: "We have decided to discontinue encouraging employees to wear this slogan and will seek other ways to stay creative and push the envelope, which is part of our brand DNA," an American Apparel spokesperson told Refinery29. “This slogan on these tee shirts — which were distributed to both male and female employees as optional — was originally intended to be a play on words to engage customers during our Black Friday sale," the company's spokesperson said in a statement. "We understand that this offended an individual employee who spoke up about his/her concerns."