When something like face shaving is normalised in viral trends, the concern is that it may morph into an obligation instead of a personal decision.
On TikTok there are videos captioned 'Reasons Why You Should Shave Your Face' or 'Here's The Thing, You Need To Dermaplane'. The language is insistent so it's no wonder that women feel pressured into shaving.
Placing visibility on women and trans femmes who grow out their facial hair is the key to normalising it. However, highlighting those who shave their face also helps remove the stigma attached to the practice.