What Happened When Two R29 Staffers Swapped Beauty Looks

According to Mintel, as many as 83% of women in the UK wear makeup. Sixty-four percent of those who do say it makes them feel confident, 43% say it makes them feel attractive, 16% feel more professional and 15% feel empowered. It's no wonder, then, that for some women, leaving the house without makeup can be a daunting experience.
On the other hand, the 'no-makeup makeup' look has evolved and women all over the globe, including influencers and celebrities, are ditching the tens of products needed to create it for, well, nothing at all. A quick whip round the R29 office cites a lack of time, a desire to embrace natural freckles and a fear of clogged pores (note – pick non-comedogenic makeup and this is much less likely to happen) as reasons for deciding not to wear makeup.
Of course, in 2018, wearing or not wearing makeup should be a woman's prerogative, whether you strobe, contour and bake every morning or opt for a little SPF moisturiser and nothing else. But in the name of beauty, we decided to conduct a little experiment...
Here's what happened when R29's makeup-dependent beauty editor, Jacqueline, swapped looks with R29's PR director (and total makeup phobe), Nina, for four days straight.

More from Beauty

Watch

R29 Original Series

Watch Now
Fashion
A look at the subcultures around the world that colour what we wear — and why.
Watch Now
Travel
Explore the world's most vibrant cultural and culinary centres—in 60 seconds, of course.
Watch Now
Beauty
The craziest trends, most unique treatments, and strangest subcultures in the beauty world.
Watch Now
Lifestyle
Millennial survivor-woman Lucie Fink dives headfirst into social experiments, 5 days at a time.