Since then, there's been consistent buzz around the brand, especially in the niche YouTube beauty vlogger communities (Hyram is a fan). The schtick is that, like The Ordinary, The Inkey List is an ingredient-forward label with the objective of simplifying skincare, cutting out the extra frills of packaging, additives, or fragrance to give consumers the pared-down product at cost. So, everything's super cheap; around £4 to £17.
The affordability and general branding — everything comes in a plain white, colourless tube or bottle — piqued my curiosity. I went on The Inkey List website and took a skin-type compatibility quiz, which matched me with five Inkey List products to build into a daily routine that would hopefully plump, brighten, and hydrate my semi-sensitive, normal to dry skin. Read ahead for my honest reviews of all of them.
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