Very few people have been spared the avalanche of emails from firms trying to comply with new data protection rules that come into effect today.
The rules, known as the General Data Protection Regulation (GDPR), mean organisations have been scrambling to get their subscribers' explicit permission to keep emailing them. The new legislation applies to all firms that deal with European Union citizens' data and promises to strengthen consumers' rights.
It will give people the right to find out what information firms are holding about them, and to ask these firms to delete it, unless they can prove they have a good enough reason to retain it.
Another common coping strategy over the last few days? Simply ignoring the emails.
Even the companies and organisations sending the emails sound like they've well and truly had enough, with some grasping at straws to try and keep consumers on board.
Some drew parallels between GDPR day and the historic referendum on abortion taking place in Ireland today.
Main picture: The holy father is sitting at a computer writing a mailmerge to the people of Ireland.— Jim Waterson (@jimwaterson) May 25, 2018
Caption: "What do you mean they've opted-out?! I bet the Apostle Paul never required GDPR consent from the Galatians!!!"
Give me £600k/year.
VOTING YES IS THE ONLY WAY TO BE GDPR COMPLIANT— Patrick (@PrayForPatrick) May 25, 2018
A NO VOTE MEANS YOU WILL NOT BE GDPR COMPLIANT
IF YOU ARE NOT GDPR COMPLIANT YOU WILL BE ARRESTED
DO NOT RISK IT
VOTE YES AND BE GDPR COMPLIANT
If firms fail to comply with the regulations they'll be fined up to €20m (£17.5m) or 4% of global annual turnover, whichever figure is higher.