As a beauty writer, my skincare is precious and I refuse to let timezones and jetlag scupper an otherwise carefully crafted routine. When I travel, I arm myself with an arsenal of hydrating products, ready to take on the airplane cabin pressure that sucks the life and soul from my skin. I shed all self-consciousness in the name of a glowing complexion and liberally apply said products throughout the journey – it certainly makes my cheap-as-chips Ryanair flight feel slightly more luxurious.
Most press releases about new-in beauty products include the word 'cult' and while the majority should be taken with a pinch of salt, it's fair to say this mask has such a following. The brand, founded by Lauren Gores Ireland and Marianna Hewitt, has 47.4k Instagram followers, and women like Jessica Alba and Kim Kardashian-West, who it's safe to assume spend a lot of time on private jets, are out-and-out fans.
The brand statement says that the "uber-dewy, hydrating mask soothes thirsty, stressed-out skin" and promises to "upgrade your skin to a business-class complexion". I may not have flown business class, but I've felt knackered since my flight, trying to catch up on the five-hour time difference between New York and London – so it was the perfect time to road test the product.
The white, thick, rich formula might not suit acne-prone and oilier skin types, but it melted quickly into a clear, light finish on my combination skin. I massaged a thin veil all over my freshly cleansed face, and waited 10 minutes before wiping it off with a hot washcloth. For a mask that is only on for a short amount of time, my skin felt bright and soft, rather than the typical holy trinity of jetlag: grey, dull and lifeless.
This is most likely due to the chestnut extract – a superhero ingredient, thanks to its natural exfoliation – sloughing away dead skin. The mask also contains vitamin C (about which I will wax lyrical until the cows come home), an antioxidant that brightens and acts like a moisture magnet. Niacinamide, an industry buzz ingredient, is also included. It's a compound of vitamin B3 and works hard to minimise pores as well as reduce fine lines. Finally, green tea works to bring down the puffiness you'll be familiar with post-flight – and because the brand encourages you to use the mask around your eye area, it's good for tired peepers, too.
I'm wary of Insta-famous skincare, and am growing tired of the sans-serif-font-and-pastel-hued packaging that all new beauty brands seem to have, but I was pleasantly surprised by this nifty tube. The cruelty-, sulphate- and paraben-free formula is vegan and has no synthetic fragrance, which is all good news. (Personally, I didn't like the smell; I prefer heady scents from essential oils, and it's a bit too similar to the minty tang of Colgate for my tastes.) At £42, it isn't super affordable but the tube is big so it'll certainly last, as a little goes a long way. But I won't be keeping it stashed away for my next flight – I think it'd wake up my skin after a festival or heavy night just as well.