As you well know by now, October is Breast Cancer Awareness Month; a whole month dedicated to promoting awareness, raising money and funding research into the disease which will affect 1 in 8 women in the UK.
There are over 55,000 new cases of breast cancer in the UK every year. Of these, thanks to research developments and early detection, 78% are survivable for at least 10 years. However, it is estimated that 27% of cases are preventable.
In order to help with that, more money is needed. And, this being Breast Cancer Awareness Month, loads and loads of brands are creating limited-edition versions of their products and donating proceeds to various cancer charities.