When someone passes away, there are many logistics to deal with that make the mourning process even more complicated than it already is. One of the more recent complications relates to our online presence and social media accounts: What should happen to those things when we die?
This is the issue Facebook is addressing today in a personal blog post about how it deals with someone’s account after they die, and the challenges that can arise in trying to take the "right" measures. Monika Bickert, Facebook’s Director of Global Policy Management, wrote the post as part of “Hard Questions,” a conversation board of sorts that the company launched this past June to “talk more openly about some complex subjects.” Today’s memorialisation post is the third in the ongoing series — the first was a post on countering terrorism, and the second was a timely discussion about how Facebook handles hate speech.
Bickert writes her personal experience: In the post "What should happen to people’s online identity when they die?," she recounts the days following the death of her husband.
“For months after Phil died, I’d cry when I’d receive an Amazon email prompting him to order his regular shipment of secondhand detective novels, or a message from his pharmacy cheerfully reminding him that his chemotherapy was ready for pickup,” Bickert writes. “Even now, I pause whenever I log into Facebook and see a post of mine resurfaced from years ago. I worry it will be one of the many I shared with friends over the course of Phil’s battle with cancer, detailing his progress and hinting at our naïve faith that he would continue to beat the odds.”
Bickert notes the challenging duality to digital assets in death: On the one hand, having someone’s Instagram, Facebook, and other social media accounts means we'll have access to far more pictures and memories than we would have otherwise. But resurfacing those photos and posts can also make mourning more painful.
When someone passes away, there are currently two options for how to handle their Facebook account. If you can provide documentation that you are a family member — with a birth certificate, estate letter, or other verifiable means — as well as an obituary or memorial card, you can ask that the account be removed completely. If you prefer the account be memorialised, you can submit a memorialisation request. A memorialised account remains on Facebook with all of the content posted before the person’s passing visible. However, the word “remembering” is included by the person’s name to indicate that they are no longer living. Memorialised profiles don’t appear in what Facebook deems “public spaces” — you will never see a birthday reminder or friend suggestion for the deceased.
In all cases, Bickert explains in the post, Facebook attempts to make decisions that respect what the deceased would have wanted for their account. But there's an element that's somewhat similar to the challenges of traditional funeral rites: “Sometimes, however, we simply don’t know what the person would have wanted,” she writes. “If a bereaved spouse asks us to add her as a friend to her late husband’s profile so she can see his photos and posts, how do we know if that’s what her husband would have wanted? Is there a reason they were not previously Facebook friends? Does it mean something if she had sent him a friend request when he was alive and he had rejected it? What if the wife had simply never been on Facebook until after her husband’s death?”
The list of complications goes on and on, including questions around what to do if one family member wants an account memorialised, while another wishes it be taken down and what to do with someone’s private messages (even if a parent requests these, The Electronic Communications Privacy Act and Stored Communications Act, prevents Facebook from sharing them).
The latter is an exception: In many cases, there aren’t laws around digital assets of the deceased. “Despite our efforts to respect the wishes of those who pass away and those who survive them, we still encounter difficult situations where we end up disappointing people,” Bickert writes. All of this is to say that there is no “right” way to deal with the accounts of the deceased, and until there are laws, these conversations continue to evolve.
The best option is to approach your Facebook account as you would approach the creation of a will. The social media platform’s version of legacy estate handling is referred to as a legacy contact. Assigning a trusted friend or family member as your legacy contact will give them some management controls over your profile whenever you pass away. That person still has some restrictions: They can’t remove friends, read messages, remove past posts and photos, and log into the account.
"What’s important to me is that people know they have options and that if they use a legacy contact, then they can make choices now that will make things easier for those they leave behind if they pass away,” Bickert told Refinery29.
As inconsequential as it might sound now, your social media accounts will be one of the most visible and connected elements you leave behind after passing away. If you’re going to take the time to do formal estate planning, you might as well take a few minutes to consider your social profiles, too.
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