Toronto-born, New York-based designer Aurora James (founder of the Beyoncé-approved Brother Vellies accessories brand) is asking a similar question to Canada’s biggest companies. Her 15 Percent Pledge calls on major Canadian retailers to commit 15% of their shelf space to BIPOC-owned brands. So far, the uptake has been slow, but that doesn’t mean you’re stuck without options.
From coast to coast to coast, Canada’s BIPOC beauty founders are formulating results-based products, stepping up the sustainability, giving back to the community and, of course, empowering us to look and feel our best. Here, 12 must-know brands and hot picks to start your cart.
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