But women face a double bind. Long hair might make you beautiful and appealing to men but it won’t get you far in the workplace. Mary Bock, a professor at the University of Texas, conducted research
on the presentation of broadcast journalists in the US. She found that "smooth, short to medium length hair seems to be almost like a uniform" and concluded: "The implicit message is that this is what professional looks like." Ivanka Trump’s brief foray into short hair echoes this. Long hair is not serious. The Guardian
dubbed her trim a "political bob" (or "pob") and The Express
a "power bob". It seemed that by cutting her long, blonde hair short, she was forging a new image for herself and making a political statement.