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IYKYK
Wellness
Will TikTok’s Whisper Method Help Woo Your Crush?
by
Maggie Zhou
Welcome to If You Know You Know, where we take internet trends and translate them from URL to IRL.
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Entertainment
Being ‘Woman’d’ Is Becoming A Depressing Inevitability For Us ...
Ione Gamble
8 Aug. 2022
IYKYK
Vabbing Stinks — But Not For The Reason You Think
Chloe Addison
20 Jul. 2022
TikTok
Is TikTok’s ‘5-To-9’ Trend Just ‘That Girl’ Rebranded?
Maggie Zhou
20 Jul. 2022
Sex
TikTok’s ‘Knee Thing’ Is The Ultimate Foreplay Move
TikTok has become synonymous with good hacks and nifty tricks. After homemade toner or organisation tips? Makeup fit for glasses wearers or niche book advi
by
Maggie Zhou
Fashion
What’s Really Behind TikTok’s “Weird Girl Aesthetic”
Last month, creator @kaiageber chronicled in a Twitter thread a new aesthetic emerging in street style: the “weird” girl. Using photos of influencers a
by
Frances Solá-Sant...
Living
Why TikTok Is Coming For Big Sisters Right Now
Watch your backs, eldest siblings. For too long have we, the collective community of younger siblings, have sat dutifully as you’ve waxed lyrical about t
by
Maggie Zhou
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TikTok
Gross Girl TikTok Is A Safe Space For All Of Us
‘Gross’ is an insult flung around schoolyards. Getting called gross means that you’re unclean and unkempt. But on TikTok, being a gross girl is somet
by
Maggie Zhou
Pop Culture
We’re All ‘Girlies’ Online, Whether We Want To ...
Every week a new word or term crops up online, a thousand thinkpieces are written about it and then it disappears, replaced by a new one just as quickly. B
by
Nana Baah
Living
Why Everyone On TikTok Is Entering Their Villain Era
As well as dinner ideas and beauty hacks, TikTok is also home to a wealth of mental health advice. And while some of it needs to be taken with a grain of s
by
Pema Bakshi
IYKYK
Say Hello To Maskfishing, Your Latest Pandemic Dating Insecurity
The pandemic changed a lot of things in our lives — we don’t need to tell you that. The way we work, the way we shop and the way we date has been d
by
Maggie Zhou
IYKYK
Why ‘Crop’ & ‘Story Time’ Are All Over Ti...
Some TikTok trends are more self-explanatory than others. It’s a place where we can learn about others’ morning routines, check out the latest
by
Nick Levine
LGBTQ+
Are You Straight Or Is It Just ‘Compulsory Heterosexuality’?
A part of figuring out who you are and what your sexuality is is taking steps to unlearn certain truths from your life. Discovering, or coming to terms wit
by
Maggie Zhou
IYKYK
What Does ‘Yassification’ Mean? A Brief History Of The Queer Term
What do you get when you put iconic celebrity and pop culture moments and FaceTune into a blender? Yassification! No one — real or fictional — is safe.
by
Maggie Zhou
TikTok
Where Did The ‘Gorgeous, Gorgeous Girls’ TikTok Trend Come From?
Self-deprecation is out, shameless self-love is in. In the era of hot girl summer and main character energy, Internet users are embracing a newfound confid
by
Maggie Zhou
Wellness
TikTokers Are Taking Care Of Their Mental Health
Ironically
The answer to nailing wellness is something that people have been deliberating on for centuries. Five-minute meditations, positive psychology, gratitude jo
by
Maggie Zhou
Living
Why We’re ‘Soft-Launching’ Relationships On Insta
It’s 2011. You’ve been in a relationship for six hours. You log into Facebook, make a beeline for the ‘edit profile’ button and change your
by
Serena Smith
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