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TikTok's NPC 'Ice Cream So Good' Explained

by Shaeden Berry

Welcome to If You Know You Know, where we take internet trends and translate them from URL to IRL.

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Is TikTok’s “Girl Dinner” Trend Controversial Or Just Cute?

TikTok Can’t Stop Talking About The Multiverse & Canon Events — But What ...

Here’s Everything You Should Do In Your Everything Shower — & The Order To Do It...

What Is The Liking Gap And Why Is TikTok Loving It?

Worrying that people don’t actually like me is one of the more persistent thoughts I have on a daily basis. I’ll walk away from interactions wi

by Nina Miyashita

Is ‘Boyfriend Air’ To Blame For Feeling Gross After A Sleepover? ...

eople are recording themselves before they head over to their partner's place (who are usually cishet men) looking fresh, beautiful and glowy, only to reco

by Nina Miyashita

The Seven Friend Theory Might Be TikTok’s Most Wholesome Tr...

While it may not be a hard science, TikTok‘s Seven Friend Theory is taking your FYP by storm for a reason. This method lays out seven types of friend

by Nina Miyashita

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What Is TikTok’s ‘Belly Press’ Sex Trend & Does...

TikTok has officially become one of the first places we look for new ideas on how to spice things up in the bedroom, and the ‘belly press’ tren

by Nina Miyashita

The De-Influencing Trend Is Just Capitalism Under A Squeaky Clean...

In a video with over 268,000 views and counting, a TikTok creator says, “I am here to de-influence you,” going on to rattle off a series of vir

by Alexandra Koster

Buccal Fat & Nose Gaps: The Ridiculousness Of Beauty Standards Is...

Another day, another absurd beauty trend. After decades of tirelessly scrutinising women, it seems we are scraping the bottom of the barrel of insecurities

TikTok’s Latest Morning Routine Trend Is Actually Good, For Once

There’s a lot of pressure resting on the shoulders of our first couple of hours of consciousness in the morning. Books have been written about optimising

The Real Problem With The Stay-At-Home Girlfriend Trend

Tickling our voyeuristic sides has never been easier in the digital age. With a few taps on a phone screen, you can find out what someone had for breakfast

Will TikTok’s Viral Whisper Method Help You Woo Your Crush?

Pining over a crush can be painful business. Whether the object of your romantic feelings is one you found on holidays, in the workplace or one that’

Being ‘Woman’d’ Is Becoming A Depressing Inevit...

A curious phenomenon has been clocked on social media and it’s called being ‘woman’d’. The term, coined by culture writer Rayne Fisher-

Vabbing Stinks — But Not For The Reason You Think

TikTokers are flocking to the platform to share their vabbing experiences

by Chloe Addison

Is TikTok’s ‘5-To-9’ Trend Just ‘That Girl’ Rebranded?

A key unlocks the front door. A large sparkling drink is poured into an aesthetic wine glass. A homemade, healthy meal for two — with an emphasis on heal

TikTok’s ‘Knee Thing’ Is The Ultimate Foreplay Move

TikTok has become synonymous with good hacks and nifty tricks. After homemade toner or organisation tips? Makeup fit for glasses wearers or niche book advi

What’s Really Behind TikTok’s “Weird Girl Aesthetic”

Last month, creator @kaiageber chronicled in a Twitter thread a new aesthetic emerging in street style: the “weird” girl. Using photos of influencers a

by Frances Solá-Sant...

Why TikTok Is Coming For Big Sisters Right Now

Watch your backs, eldest siblings. For too long have we, the collective community of younger siblings, have sat dutifully as you’ve waxed lyrical about t

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Gross Girl TikTok Is A Safe Space For All Of Us

‘Gross’ is an insult flung around schoolyards. Getting called gross means that you’re unclean and unkempt. But on TikTok, being a gross girl is somet

We’re All ‘Girlies’ Online, Whether We Want To ...

Every week a new word or term crops up online, a thousand thinkpieces are written about it and then it disappears, replaced by a new one just as quickly. B

Why Everyone On TikTok Is Entering Their Villain Era

As well as dinner ideas and beauty hacks, TikTok is also home to a wealth of mental health advice. And while some of it needs to be taken with a grain of s

Say Hello To Maskfishing, Your Latest Pandemic Dating Insecurity

The pandemic changed a lot of things in our lives — we don’t need to tell you that. The way we work, the way we shop and the way we date has been d

Why ‘Crop’ & ‘Story Time’ Are All Over Ti...

Some TikTok trends are more self-explanatory than others. It’s a place where we can learn about others’ morning routines, check out the latest

Are You Straight Or Is It Just ‘Compulsory Heterosexuality’?

A part of figuring out who you are and what your sexuality is is taking steps to unlearn certain truths from your life. Discovering, or coming to terms wit

What Does ‘Yassification’ Mean? A Brief History Of The Queer Term

What do you get when you put iconic celebrity and pop culture moments and FaceTune into a blender? Yassification! No one — real or fictional — is safe.

Where Did The ‘Gorgeous, Gorgeous Girls’ TikTok Trend Come From?

Self-deprecation is out, shameless self-love is in. In the era of hot girl summer and main character energy, Internet users are embracing a newfound confid

TikTokers Are Taking Care Of Their Mental Health Ironically

The answer to nailing wellness is something that people have been deliberating on for centuries. Five-minute meditations, positive psychology, gratitude jo

by Maggie Zhou

Living
Why We’re ‘Soft-Launching’ Relationships On Insta
It’s 2011. You’ve been in a relationship for six hours. You log into Facebook, make a beeline for the ‘edit profile’ button and change your
by Serena Smith

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