Unbothered

For Us, By Us: 17 Businesses Owned By Black Women To Support On Black Friday

This holiday season, Team Unbothered wants you to put your coins where your mouth is. So we’ve rounded up a list of dope businesses owned by Black women for you to support this Black Friday. Satin lined beanies, organic hair serums, pure matcha powders, poppin’ eyeshadow palettes, and more trustworthy Black-owned products are waiting patiently for you to scoop them up off the shelves. Hey, some are even on sale, if you're in the deal-hunting spirit. And for the ones that aren't taking part in the whirlwind of Cyber Week madness, you can never go wrong with dishing out a few extra bucks to support a Black-owned business.

Here are 16 mostly independent brands fully run by Black women that you can support this year — because #BuyBlack should be more than a hashtag.

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At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team, but if you buy something we link to on our site, Refinery29 may earn commission.

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Grace Eleyae


Grace Eleyae, "designs with hair care in mind." Her collection of silk and satin-lined accessories revolutionized black hairstyling and diversified the ways we can all rock a protective style. This year, 12 of the brand's Warm Slaps made it on to "Oprah's Favorite Things" list and will now forever dwell in the Oprah hall of fame. It's Black excellence at its finest.

Here's The Deal: For Black Friday 2020, Grace Eleyae is taking 50% off of select items and doing buy-one-get-one-free on all adjustable and original Slaps.

Shop Grace Eleyae
Grace Eleyae Sea Blue Warm Slap, $44.95 $31.47 Buy
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Bread Beauty Supply


This brand delivers, "hair care basics for not basic hair," and its critically-acclaimed selection of glossy serums, conditioning masks, and gentle shampoos was formulated specifically for 3a to 4c hair textures. Bread Beauty Supply's founder, Maeva Heim, aims to, "simplify wash days for all," and we are here for it.

Here's The Deal: Take 15% off sitewide at Bread Beauty Supply this entire Cyber Week. No code necessary.

Shop Bread Beauty Supply
BREAD BEAUTY SUPPLY Hair-Oil, $24.00 $20.40 Buy
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Black Girl Sunscreen


We've all experienced the terrifying white-cast that appears on black skin after using a sunscreen that was not made for us, nor by us. This brand fixes that problem. Shontay Lundy founded this company in 2016 and her sunscreen now boasts an impressive 3,899 reviews that average out to a solid 5-star rating.

This Black Friday, grab one Black Girl Sunscreen and get another one free.

Shop Black Girl Sunscreen
Black G Black Girl Sunscreen SPF 30, $18.99 Buy
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Oui The People


In order to form a more perfect wellness routine, Oui The People's founder, Karen Young, made it her mission to reconstitute antiquated and unrealistic beauty standards. Her dynamic line of bath and body products prioritizes feeling great in our skin over simply looking great in our skin.

Since launching in 2015, Oui The People has kept its promise of delivering well-thought-out products that cater to the common good of well, the people.

Here's The Deal: This Black Friday save 10% on any of the brand's all-encompassing starter kits.

Shop Oui The People
Oui The People The Whole Mood Set, $93.00 $83.00 Buy
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Nappy Head Club


Sisters, Rachel Topping and Rikki-Richelle, co-founded Nappy Head Club after being, "fed up with the lack of representation of 4c hair." Their brand is an agglomeration of black community resources, conversations, encouragement, and of course, fierce fashion.

From "Good Hair" scarves to "New Growth" bucket hats, the Nappy Head Club has our curls covered in the best way possible. Head over to their site for a whimsical and unapologetically Black experience.

From now until Monday, score up to 30% off on all Nappy Head Club products.

Shop Nappy Head Club
Nappy Head Club The Black Without Apology Tote Bag, $29.00 Buy
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BLK + GRN


This Black artisan-run marketplace makes all-natural ingredients and Black wellness its number one priority. Each artisan is specifically chosen by, "Black women's health experts who know what an all-natural product looks like," in order to uphold the marketplace's values at heart.

Here's The Deal: Check out BLK + GRN's collection of essential oils, handcrafted ceramics, baby products, and more artisanal treasures at its Early Access Black Friday sale.

Shop BLK + GRN

Basiclai Handcrafted Ceramic Watering Cans, $80.00 $64.00 Buy
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Pat McGrath Labs


In 2019, Black British makeup artist, Pat McGrath, made it on Time's 100 Most Influential People list for reason. Her high-fashion make-up creations have shined on countless runways and her make-up line, aka her, "Golden Revolution," is a complete showstopper on its own.

Here's The Deal: Pat McGrath Labs is giving 25% off purchases of $150 or less and taking 30% off of purchases of $150 or more this Black Friday.

Shop Pat McGrath Labs
PAT McGRATH LABS MTHRSHP MEGA: Celestial Divinity, $78.00 $58.50 Buy
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Sienna Naturals


Hanna Diop founded Sienna Naturals on a set of values stemming from her childhood. Growing up, although the products she used on her hair were all-natural, they still did not promote the overall health of her curls. So, instead of choosing between saving the planet or saving her hair, she created this restorative and eco-conscious black hair care line that does both.

Here's The Deal: This Black Friday score two free lux silk scrunchies with your purchase of Salon in a Box. (Which apparently Issa Rae loves.)

Shop Sienna Naturals

Sienna Naturals Salon In A Box, $86.00 $75.00 Buy
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Love & Snow


Love & Snow’s story began when founder, Love White, decided to solve her frustrating scalp issues with essential oils. Her Bachelor’s and Master’s degrees in Clinical Psychology and Public Health helped her perfect a 100% organic hair serum that fully moisturizes the scalp without leaving a greasy mess or any added irritation.

You can snag her Restorative Hair and Scalp Serum or her new Intensive Hair and Scalp Tonic at her website.

Shop Love & Snow

Love and Snow Restorative Hair and Scalp Serum, $35.00 Buy
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Fenty Beauty


We cannot do a round-up of Black women ran businesses without giving Bad Gal Ri Ri her flowers. Three years ago, instead of a new album, the mega pop star gifted us with top-quality inclusive cosmetics and built a makeup empire.

Here's The Deal: This year, take 30% off all Fenty Beauty orders and get a free gift when you spend $75+ on Rihanna's new line, Fenty Skin.

Shop Fenty Beauty
Fenty Beauty Stunna Boss Nudes Longwear Fluid Lip Color Trio, $50.00 $35.00 Buy
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Golde.co


Golde founder Trinity Mouzon Wofford started Golde in 2017 after watching her mother navigate rheumatoid arthritis. Inspired by the success her mom had with a holistic physician, Mouzon Wofford went on to create Golde as a means to make wellness more accessible for people of color.

The brand launched with its highly acclaimed turmeric tonic blend before later expanding into skincare with a line of superfood masks. They also just released a new pure matcha powder, and earlier this year, Golde hit Sephora shelves — making Mouzon Wofford the youngest Black woman to launch a beauty line at the retail beauty giant.

Shop Golde.co
Golde Pure Matcha, $32.00 Buy
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Wrap Life


Crown the queen in your life with one of the gorgeous adornments from The Wrap Life. Based in Brooklyn, NY, The Wrap Life — which was created by Nnena Stella — offers head adornments headwraps, turbanettes, and more in an array of hand-printed designs. Stella has gained so much exposure since launching her headwraps in 2014 that she was tapped to style headwraps for the cover of Vogue Arabia in 2018.

Shop Wrap Life
The Wrap Life Peony Ribbed Turbanette, $16.00 $13.60 Buy
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Alexandra Winbush


Alexandra Winbush is the manifestation of Brittney Winbush, a creator and actress who is “lighting up the world, one candle at a time.” Based in Brooklyn New York, the wellness brand specializes in scented candles and flavored teas for all of your self care needs. While Alexandra Winbush has only been around for a few years, it’s already garnered quite a buzz. In fact, as Essence magazine pointed out earlier this year, Issa Rae is a fan.

“Light, sip and play” at AlexandraWinbush
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Aziza Handcrafted


New York’s Aziza Nicole has been creating one-of-a-kind adornments since childhood, thanks to her mother encouraging her to explore her talents in order to create the things she desired for herself. A painter, sculptor and builder, she’s now made a life of what she’s known for best: unisex adornments designed directly from her home studio, where she creates everything from cuffs to cuticle rings.

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Dorcas Creates


UK-based artist Dorcas Magbadelo is “obsessed with Black women”—  so much, that her entire online shop is dedicated to them. “I opened my Etsy store in October 2015 and it’s been great seeing the responses to my work,” she told UK blog I Want You To Know in 2017. “It’s always nice when people see themselves, their sisters or their cousins within my illustrations.”

With a degree in fashion, Dorcas creates accessories and home goods adorned with gorgeous illustrations of fly Black women. From totes and t-shirts to notebooks and phone cases, you can find it all via Dorcas makes it.

Shop Dorcas Creates
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Pholk Beauty


It’s no secret that winter can be taxing on our skin, especially Black women, who are prone to hyperpigmentation and other skin conditions that can be exacerbated by cold, dry weather. Vegan skincare brand Pholk Beauty seeks to address those issues and then some, without the hefty price tag.

“As a woman of color, I found myself often frustrated - and a little defensive - that even in the age of inclusive beauty many natural brands did not address my specific concerns of dark spots, oily/combination skin, and ingrown hairs. Not to mention the high price points of green products,” founder Niambi states on the Pholk Beauty website. “Pholk Beauty grew out of my sense of awe and gratitude at the timeless folk beauty and herbalist wisdom of my own kin, the cultivators and botanicals and minerals that have nourished our skin and souls for generations, and the multitude of ways that people of color infuse the globe with beauty.”

Shop Pholk Beauty
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