For Us, By Us: 17 Businesses Owned By Black Women To Support On Black Friday
Stephanie Long & Alexandra Polk
This holiday season, Team Unbothered wants you to put your coins where your mouth is. So we’ve rounded up a list of dope businesses owned by Black women for you to support this Black Friday. Satin lined beanies, organic hair serums, pure matcha powders, poppin’ eyeshadow palettes, and more trustworthy Black-owned products are waiting patiently for you to scoop them up off the shelves. Hey, some are even on sale, if you're in the deal-hunting spirit. And for the ones that aren't taking part in the whirlwind of Cyber Week madness, you can never go wrong with dishing out a few extra bucks to support a Black-owned business.
Here are 16 mostly independent brands fully run by Black women that you can support this year — because #BuyBlack should be more than a hashtag.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team, but if you buy something we link to on our site, Refinery29 may earn commission.
Alexandra Winbush is the manifestation of Brittney Winbush, a creator and actress who is “lighting up the world, one candle at a time.” Based in Brooklyn New York, the wellness brand specializes in scented candles and flavored teas for all of your self care needs. While Alexandra Winbush has only been around for a few years, it’s already garnered quite a buzz. In fact, as Essence magazine pointed out earlier this year, Issa Rae is a fan.
New York’s Aziza Nicole has been creating one-of-a-kind adornments since childhood, thanks to her mother encouraging her to explore her talents in order to create the things she desired for herself. A painter, sculptor and builder, she’s now made a life of what she’s known for best: unisex adornments designed directly from her home studio, where she creates everything from cuffs to cuticle rings.
UK-based artist Dorcas Magbadelo is “obsessed with Black women”— so much, that her entire online shop is dedicated to them. “I opened my Etsy store in October 2015 and it’s been great seeing the responses to my work,” she told UK blog I Want You To Know in 2017. “It’s always nice when people see themselves, their sisters or their cousins within my illustrations.”
With a degree in fashion, Dorcas creates accessories and home goods adorned with gorgeous illustrations of fly Black women. From totes and t-shirts to notebooks and phone cases, you can find it all via Dorcas makes it.
It’s no secret that winter can be taxing on our skin, especially Black women, who are prone to hyperpigmentation and other skin conditions that can be exacerbated by cold, dry weather. Vegan skincare brand Pholk Beauty seeks to address those issues and then some, without the hefty price tag.
“As a woman of color, I found myself often frustrated - and a little defensive - that even in the age of inclusive beauty many natural brands did not address my specific concerns of dark spots, oily/combination skin, and ingrown hairs. Not to mention the high price points of green products,” founder Niambi states on the Pholk Beauty website. “Pholk Beauty grew out of my sense of awe and gratitude at the timeless folk beauty and herbalist wisdom of my own kin, the cultivators and botanicals and minerals that have nourished our skin and souls for generations, and the multitude of ways that people of color infuse the globe with beauty.”