British Fashion Council Gets Strategic About The Blogging Community

Care to guess how many bloggers are working in the U.K. today? Judging by the number that registered for accreditation for LFW last season, it is 2,000, with 3,000 projected for September 2014. Wow, that is quite a number.
The British Fashion Council has just announced its partnership with the U.K.'s most successful bloggers to work on a strategy to ensure this important media channel is given exactly what it needs. Susie Lau the founder of Style Bubble; Sasha Wilkins, founder of Liberty London Girl; and Emily Johnston, the founder of Fashion Foie Gras are some of the bloggers acting as advisors on this initiative. It is still in the early days, but increased blogger accreditation, on-site blogging facilities, and a best-practice code for bloggers are what's being discussed. As Wilkins explains, "As both journalist and blogger, it's been an extraordinary experience to watch the exponential growth of blogging, from both sides, since I started blogging in 2006. With that growth has come many unforeseen logistical challenges for the entire industry at London Fashion Week, and I'm very pleased to be working with the British Fashion Council as they start to implement a continuing programme of measures to help bloggers and editors alike navigate London Fashion Week in the digital age." Hear, hear. We look forward to celebrating the growth of the blogging community for years to come. (British Fashion Council)
Photo: Courtesy of British Fashion Council.

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