Nowadays, busy New Yorkers-about-town can Rent the Runway or score couture guilt-free with just a click of the mouse. But for those who are otherwise engaged–ahem, to be married!–there's finally a site in the works providing NYC brides with one-off wedding wear at a wicked price. Something Borrowed NY will sweep you off your feet with everything from gowns to tiaras at around 70% off the normal retail price. If your dream wedding requires a dream budget, or if you're just not the type of gal to drop big bucks on something you'll (hopefully) only wear once, Something Borrowed is sure to tug at your heartstrings. Rental is easy, from VIP treatment at your hour-long appointment to in-house alterations at an unbeatable price. The site's due up mid-July (bookmark it STAT!), but for now, check out the blog, where you'll find sneak peeks of gorgeous products that will soon be at your very own fingertips.
Head piece via Enchanted Atelier, one of the site's featured designers.