Ke$ha, SJP, Cyndi Lauper, And Estelle Sport Red For AIDS On MTV

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Our favorite design Kenneth Cole's come out with recently has to be the re-imagined, double-looped ribbon that he made to raise awareness for AIDS. The reworked pin symbolizes the reignited effort to find a cure for the disease 30 years after its discovery. And celebrities like Ke$ha, SJP, Cyndi Lauper, Estelle, and Rose McGowen are already coming together to show support, not only by sporting the red flare but also by starring in an MTV public service announcement. Wanna dress like your favorite stars AND donate to an amazing cause? Pick up a pin at Kenneth Cole or Bloomingdale's and 100% of the profits will be donated to AWEARNESS, the Kenneth Cole Foundation in support of the MTV Staying Alive Foundation and amfAR, The Foundation for AIDS Research. In this case, the more the merrier: We all wear it best.
Photos: Courtesy of Digital Brand Architects
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