Just as all sneakers are not created equal in the eyes of the true aficionado, there is also a canon of fitted hats that prizes limited availability and creative coloring. Hall of Fame, a one-month-old boutique on L.A's Fairfax Avenue, houses only the crème de la crème of stiff-brimmed lids in a museum-quality environment.
The brainchild of Kendo owners Vladimir Borges and Arsen Salatinjants and Situationormal owner and designer Greg Johnsen, the store fills a crucial void in the boutique market. The fitted cap is part of the holy trifecta of streetwear (kicks/tee/fitted) and up until now the only piece without a genuine shrine for the true believers. "My partners and I simply wanted to do something new and exciting," Vlad recollects. "We've tried to create a place where guys can come and cop fitted caps." They're sure to come, not only to buy hats but to show all the reverence befitting a genuine Hall of Fame.
As the name would have you believe, Hall of Fame is not your ordinary baseball cap store, in Los Angeles or anywhere else for that matter.