Top Asian Owned Beauty Brands To Add To Your Routine

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While we don't need an occasion to celebrate representation in the beauty industry, we're taking May (which also happens to be AAPI heritage month) as a much-needed moment to put a spotlight on some of the best companies to support with your dollar — that, yes, also happen to be Asian-founded.

From pioneering affordable clean beauty to the nail brand bringing high fashion to your fingertips, these entrepreneurs have proved that the Asian beauty experience has so much more to offer than "how to get glass skin." Encompassing a vastly diverse people ranging from East Asia to Southern Asia and the Middle East, these brands have made it clear that truly inclusive beauty is anything but a passing trend. Ahead, 21 brands you'll want to try ASAP — that is, if you're not already.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. The product details reflect the price and availability at the time of publication. If you buy something we link to on our site, Refinery29 may earn commission.

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