Here's how the story goes: Freshly washed, painstakingly diffused and expertly styled, curls always look brilliantly bouncy on day one.
By day two? They're often limp, lifeless and absolutely nothing like their former glory.
It's a curly hair conundrum many of us face every morning, and the products we reach for to revive them are super important. Opt for another whip of mousse and those spirals, tousles and waves could end up crispy, crunchy and uncomfortably rock hard. Splash them with water and you're likely to find yourself wearing a halo of frizz...
Luckily though, haircare brands are listening. From OUAI to Tigi, there are heaps of unsung curl activators out there, all promising to save you a wash and breathe life into your curls in a single scrunch.