And then, it wasn’t just traditionally “fit” girls who were declaring their love for their bodies. Women of all shapes and sizes were taking to social media to profess their adoration for their figures. It was around this time that Nike released its “I Love My Butt” advertisement
which praised the so-called “big” backsides of “curvy” women. In 2013, model Tess Holiday popularised the body positivity movement with the hashtag #effyourbeautystandards on Instagram, and it caught like wildfire. I was suddenly flooded with empowering images of people poo-pooing the idea of the “perfect” body, and outwardly loving theirs as-is.