The Story Behind Those Swirly Designs You’re Seeing Everywhere

Flash-fashion events are like lightning, only lasting a hot second before disappearing into the seasonal ether — but even such fleeting fads can leave a lasting mark. Welcome to Micro Trends, where we explore the latest and greatest of these blink-and-you’ll-miss-them style moments.
Try not to grin the instant you lay eyes on a Myfawnwy creation. Each piece in the bespoke assortment of clothing, accessories, and home goods is adorned with an electric swirl of marbled paint that's reminiscent of the undulating pattern on an archival book — only injected with a dose of DayGlo-generated hues. If designer Maisie Broome’s designs look more than a little familiar, it’s probably because her time-honed and hand-executed marbling technique is popping up on garments everywhere. Or, maybe it's because you stumbled across one of the mesmerizing time-lapse process videos on her colourful Instagram. No matter how you got hooked, you’re probably dying to know more about this ancient method of “aqueous paper design” — traditionally associated with the dusty trades of book-binding and stationary — that’s suddenly seeping into the world of RTW.
While the tradition has existed for centuries across cultures (see ebru, the Turkish iteration; and suminagashi, which originated in Japan in the 12th century) Broome attributes the recent spike in popularity to “the creative subconscious that’s swirling around. There’s this very abstract and psychedelic vibe to it,” she continues, “and I guess people are interested in the technique.” If you haven’t had the pleasure of zoning out to one of Broome’s kinetic montages, the process involves strategically distributing dollops of paint into a bed of viscous liquid and manipulating the shapes until the desired motif has been achieved.
While most of the marbled patterns available in the fashion-sphere consist of digitally printed replications of Broome’s painstaking DIY process, they share the same fluid, impressionistic feel as her one-of-a-kind goods. If you’re dying to get your hands on the real thing, sign up for the Myfawnwy newsletter — her limited edition, individually made pieces sell out with lightning speed. What the designer loves about the process, she shares, is that “you never really know what’s going to happen. It keeps me on my toes, and there's so much room for experimentation with it.” After a year of uncertainty, marbling is a process that puts the beauty back into chaos.
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