The dye job is the most shocking colour he's rocked since his platinum-blonde days — and not too far from the dusty-rose shade his wife, Hailey Bieber, was wearing earlier this year.
In a previous interview with Refinery29, Hailey shared that, while her pink hair was cute, it was a lot of work. "I loved my pink hair, but it’s hard to maintain," she said. "It never stays one colour pink; it’s the perfect colour and then you wash it and it’s the wrong colour. But I loved it."
Fans on Twitter immediately began to theorize what Bieber's new hair colour could mean, noting that the bright shade reflects the all-pink marketing he's been using to hint at a potential Christmas or R&B album.