Friday is our favourite day of the week for obvious reasons, but this week, there was even more than just the start of the weekend to look forward to: Taylor Swift finally dropped her highly-anticipated music video for "Me!" (featuring Brendon Urie of Panic! At The Disco), but not without giving fans a ton of cryptic clues leading up to its release.
Swift's hair, which she strategically dyed hot pink ahead of her promotional campaign, was one of the first indicators that a candy-coloured video would drop. The pink hair was different for Swift, who we've only ever seen with variations of blonde, but symbolic of a colourful new era for the singer — especially when it was followed by post after post of pastel imagery on her Instagram feed, colourful outfits, and even confetti-strewn nails.
That all led to even more surprises from Swift in the music video, where danced around in each scene with a different look: a deep-side parted bun, a cotton-candy pink bob with bangs, long Old Hollywood waves. And, at the very end, she traded her hot-pink tips for vibrant blue. Fans immediately declared her turquoise hair a look on Twitter.
Swift's look also convinced some of her supporters to go blue, too:
Though Swift currently seems to be committed to the year's hot-pink hair trend, it's safe to say that during this colour-saturated new era, anything goes for the singer. We're confident more colour — and more music — is on the way.