It’s official! After missing the Met Gala (and a hilarious Instagram story insinuating she was home playing with makeup), Rihanna confirmed on Monday she is launching a fashion brand with LVMH. Simply called Fenty, Bad Gal Ri Ri will debut a range of ready-to-wear, accessories, sunglasses, and jewelry next spring.
"Designing a line like this with LVMH is an incredibly special moment for us. Mr Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together” Rihanna tells Business of Fashion. With this announcement, Rihanna becomes the first black woman at the helm of a LVMH Maison and the first woman, black or otherwise, to launch an original brand at the conglomerate. She'll debut her first fashion collection for the Fenty label on May 22 in Paris.
The pairing makes sense. In 2015, Rihanna appeared in Christian Dior's "Secret Garden IV" ad shot at Versailles, the first Black woman to front a campaign for the French fashion house. She also created a line of Dior sunglasses in 2016. What's more, the singer launched Fenty Beauty by Rihanna under the Kendo, LVMH's incubator that produces products that ultimately end up in Sephora, or in this case, change the way beauty products are marketed.
Sources tell WWD Rihanna is a "hands-on type" who is very involved in the range's product development (she was reportedly said to be the same way while creating for Puma and Savage x Fenty). It is believed LVMH started forming a team six months ago, handpicking employees from Louis Vuitton and Celine to work on the fashion house's ready-to-wear, leather goods and accessories. And hold on to your Fenty x Savage hats: the line is to be released in tandem with her ninth album expected to drop later this year.