"What do you think is in there?" That's the question the Dyson team confronted me with as I peered at the mysterious brown leather box that held the brand's newest innovation. As a beauty writer, I'm usually good at this guessing game, but I will admit that I was stumped. When the Supersonic Hair Dryer launched in 2016, it completely changed the blowdryer category because it was both lightweight and damn powerful. So, what else could the company famous for humidifiers and vacuum cleaners possibly create that'd launch the beauty industry forward to the future? Giving it a guess, I went for "electronic face-cleansing brush with some vacuum-type technology." And I was wrong, so wrong.
Instead, the Dyson team unraveled the Airwrap Styler, a self-twirling curling iron that uses air instead of high heat. This innovative tool sucks in your hair on its own, twirls your strands onto the wand, and spits out natural-looking waves à la Blake Lively. All you have to do is place the rod near your ends, and voila, your hair is curled but without any extreme heat damage or arm-twisting effort.
When I got to try the Airwrap on my own thick, wavy hair, my reaction was simply holy shit. I'm usually wary of any machine that is meant to vacuum up my hair (hello, tangles are a real concern), but this left me with loose curls that were red carpet worthy. And that is just the magic of one of the attachments.
This tool comes with five different attachments that all deliver on different jobs, which removes the need for 10 different tools on your bathroom sink. From a volumizing brush to a pre-styler, you'll supposedly be able to replace your blowdryer, flat iron, curling iron and curling wand with this one tool, whether you're going for a more sleek look or bigger waves.
The Airwrap Styler will be offered in three different kits that range from $599.99 to $649.99 (the most expensive kit includes all the attachments). And everything will be available at DysonCanada.ca, the Dyson Demo store at Yorkdale Shopping Centre in Toronto and at select retailers starting October 16.