Strong Opinions Loosely Held
How Mariah Carey Became The Queen Of Christmas Music
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No matter where you go this season, you won’t be able escape Mariah Carey’s 1994 hit, All I Want For Christmas Is You. It may seem like a silly Christmas so but with that one song, Mariah has made All I Want for Christmas the gift that keeps on giving. She owns the Christmas season. And that’s not something many artists have been able to do.
Christmas music is a hard market to dominate. Think of all the artists who put out Christmas albums. Very few of those songs, if any, go on to be Christmas standards. But All I Want For Christmas is one of the only songs written in the last 20 years to become a Christmas classic.
It’s the most downloaded Christmas song of all time and the most popular Christmas song of all time on Spotify. It is the first holiday ringtone to go double-platinum. (Text MARIAH1 to 66555 to get it.) It’s Mariah’s biggest international success and the 11th best selling single of all time. As of this year, The Economist estimates the song has earned over $60 million in royalties since its 1994 release.
The success of All I Want For Christmas isn’t surprising. Mariah was the biggest-selling female artist of the nineties. She’s written or co-written more of her no. 1 hits than any other female composer. She’s also produced more no 1 songs than any other woman.
Why is this so badass? As artist and composer and NYU professor Dr. Luke Dubois states, “the record industry, historically, was working off the backs of a lot of people who weren’t getting paid as much as they were due. And that includes women and artists of color. Mariah Carey managed to succeed despite a system that disincentivizes artists of color and women. You’re not really supposed to be in charge of yourself when you’re the singer. The reason why it’s significant for Mariah Carey is that she wrote the song, so co-produced the song and she’s the performer of record. She’s getting a much larger royalty off that song as a result.
So can we just give some props to Mariah? She gave us an amazing song, navigated an exploitive system, broke through centuries of Christmas music to give us a new R+B-inspired standard and she’s making bank. Good for her.
About Strong Opinions Loosely Held
Videos made by and for the internet's biggest threat: smart, opinionated women. Based on the popular Refinery29 podcast of the same name.
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