Loli Beauty

Aloe Blueberry Jelly

At Madewell
What's in our Beauty Cabinet? Tried-and-true products, curated by us, that fall in the sweet spot between low maintenance and treat yourself. Founded by Tina Hedges, LOLI Beauty (short for "Living Organic Loving Ingredients") creates nourishing skin care from responsibly sourced organic superfoods. This cooling gel moisturizer for example is spiked with hydrating aloe leaf juice and blueberry fruit extract.