Object Lesson: Björn Identity

tretornacne_objectlesson_opTretorn may not pack the brand punch that Nike does in the States, but to tennis aficionados in Europe, this Swedish athletic company is practically a national treasure. Founded in 1891, the company established itself worldwide with their signature sneakers and tennis balls. As a part of an ongoing collaboration, Swedish designers Acne Jeans have released a new spin on one of Tretorn's most timeless designs. "Tretorn is a strong part of our upbringing and our legacy as Swedish designers," says Jonny Johansson, creative director of Acne Jeans. "This is why we feel so honored to be working with them on this project. Conceptually we have a very similar approach to design, and feel that clean lines and authenticity are of absolute importance in everything that we produce."
The result of their much-anticipated teamwork is an update on fellow Swede Björn Borg's classic '70s tennis shoes, now deemed the Acne Jeans Stroll Mid Canvas and Acne Jeans Stroll Low Canvas. This still court and city friendly creation, available in both low top and mid-size and in four bold but basic colors (electric blue, navy, white, and black), was additionally inspired by an unexpected source—an old Chinese military sneaker dug out of vintage store in New York. Oxford shirt material lines the interior of the shoe, one of the many finer swipes of detail along with distinctive eyelets that make these shocking-blue unisex kicks stand out in a crowd. "This collaboration is about bringing two companies together that share the same creative process and design aesthetic," says Antonio Bertone of Tretorn. "The strong Swedish heritage both companies share is infused throughout the product, which really brings it to life and sets it apart." You can add us to the waiting list, nu!
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Acne Jeans for Tretorn Stroll Mid Canvas, $175, and Stroll Low Canvas, $145, both available in late June at Opening Ceremony, 35 Howard Street, New York City, 212-219-2688.
The first collaboration between designers Tretorn and Acne Jeans is Swede, indeed.
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