Less than a week after releasing a cowboy-inspired campaign for her athleisure line Ivy Park, Beyoncé now graces the three cover versions of Harper’s Bazaar’s September issue, all of which nod to her Texan roots.
In one of the covers, the Houston native wears a Valentino black bodysuit and cape and a matching cowboy Stetson hat. She slipped into her glamorous alter ego for the second shot, donning a feathered-top champagne-coloured Gucci dress with a bedazzled skirt. For the third cover, she has on a denim bodysuit-and-chaps combo by Ivy Park.
AdvertisementADVERTISEMENT
The entrepreneur took the opportunity in the accompanying interview to share more details about her brand's latest collection, which includes thigh-high boots, cowboy hats, chaps, and denim corsets. In case the Western campaign — released on August 6 — didn’t give it away, she confirmed the new Ivy Park line has its roots in her early life in Houston. “This collection is a mixture of my childhood growing up in Texas and a bit of American history,” she told Harper’s Bazaar. “We were inspired by the culture and swag of the Houston rodeo,” she told the magazine’s Kaitlyn Greenidge.
She also channeled her inner horse girl for the Harper’s Bazaar feature inside the magazine. Posing against a black horse, caressing its face, the Lemonade singer is seen wearing a black Givenchy dress with braided detailing. In another, she recreated the cover of her first solo album, the 2003 release Dangerously In Love, wearing a Balmain crystal-encrusted crop top and an Ivy Park x Adidas denim jumpsuit.
This is not Beyoncé's first rodeo. Over the course of two decades, Beyoncé Giselle Knowles has made it hard for anyone to forget she’s from Houston, whether in her lyrics for “Drunk In Love” and “I Been On” or her now-legendary Coachella “Homecoming” performance. In 2011, she also graced the cover of Essence in a cowboy-inspired shoot, wearing a white cut-out swimsuit and brown chaps (of course, she tamed a horse in the process.)
While Beyoncé has long been a fashion fan, she’s shied away from brand endorsements for the past couple of years. Until now, that is. According to Harper’s Bazaar, the singer and her husband Jay-Z are the new faces of Tiffany & Co., signifying a major get for the now-LVMH-owned company that is in the midst of relaunching after years of struggling to hold on to its historic clout.
Launching on August 19, the new #IvyParkRodeo collection will be available on adidas.com.