The Gwynnie is coming, the Gwynnie is coming! Gwyneth Paltrow, she of the jade vag eggs and the endlessly glowing complexion and the Goop lifestyle empire, has chosen Toronto to open a Goop pop-up shop filled with curated home fashion, beauty, and wellness goodies.
Shoppers will be able to peruse in IRL a Canada-specific selection of ready-to-wear, swim, and activewear we can usually only ogle on her website, including brands like La DoubleJ, Rhode, ATM, Bassike, Natalie Martin, and Goop’s own lines of G.Label apparel and G.Sport activewear, plus jewellery from designers like La Californienne and Foundrae. And, of course, the clean beauty apothecary will be packed with skin care, makeup, and body care from cult brands like Necessaire, May Lindstrom, Vintner’s Daughter, and Tata Harper.
Opening June 7 and running until September 22, goop MRKT Toronto will be inside The Hazelton Hotel in Yorkville. Here are some of the items we can’t wait to get our little paws on.