British fast-fashion e-tailer PrettyLittleThing knows a thing or two about creating buzz and giving its customers what they want. The label has had successful collaborations with Kourtney Kardashian, Olivia Culpo, and Sophie Richie (the latter is slightly messy: Richie is dating Kardshian's ex, Scott Disick).
PLT's latest initiative is with Hailey Baldwin – but Mrs. Justin Bieber isn't even featured in new imagery that's inspired ecstatic praise and conversation on social media. On Tuesday, Twitter user @skyfordd pointed out the clothing brand started showing two sizes in the photos used to merchandise its products.
Some of the product imagery for PLT's Baldwin collab included two models of colour, one straight-sized and one curve, together in the same photo, wearing the same sequin dress – drawing immediate applause from Twitter users. Calling for more inclusion, commenters then suggested that PLT show similar diversity with regard to the height and the skin tones of its models.
Not everyone was impressed, however, arguing that the side-by-side shot wasn't as body-positive as others argued. "I can't be the only one that sees this as a negative thing. As if women didn't compare themselves enough? I get the idea but I don't think it's as wise as they considered," one user tweeted.
I can’t be the only one that sees this as a negative thing. As if women didn’t compare themselves enough? I get the idea but I don’t think it’s as wise as they considered??♀️— charrr (@charlottecroft6) November 7, 2018
We've reached out to PLT for comment on the matter and will update this story if/when we hear back.