Rihanna Is Launching Fenty Perfume & Here’s What We Know So Far

At Refinery29 Australia, we’re here to help you navigate this overwhelming world of stuff. All of our picks are independently selected and curated by the editorial team, but we may earn commission or other compensation from the links on this page.
When it comes to Fenty Beauty, we’re spoilt for choice. Thanks to Rihanna, we have access to one of the most extensive makeup collections on the market, with countless shades and finishes to suit all skin tones and textures – and that's before we’ve touched on the ever-expanding Fenty Skin range. Now it looks like there will be another addition to the brand, and you might want to clear some #shelfie space for its arrival.
Enter: Fenty Eau de Parfum.  
Earlier this week, Fenty Beauty posted a curious video to its Instagram page, showing off a perfume bottle with the caption: "Something sensual, confident yet sexxy coming your way very soon..." It wasn't long before the likes and comments came flooding in. "FENTY FRAGRANCE OMGGGG" wrote one Fenty follower, while another said: "Yasssssssss!! The industry rumor is that rih rih smells soooo good! I cannot wait for this!!" Rihanna's makeup artist Priscilla Ono also seemed to confirm the upcoming launch, simply writing: "It's time."
While Fenty is keeping the details of the scent – such as the kind of notes we can expect and exactly how the bottle will look – firmly under wraps, Rihanna took to the Fenty Skin account to share more about her passion for perfume. "That’s the thing I love the most: it’s an experience, it’s a memory, encapsulated into a fragrance. One smell, you’ll never forget it," read the caption under a black and white photo of the singer.
According to beauty news Instagram account Trendmood, the fragrance is about to drop and there are hints that it might be floral, as the post shared was accompanied by a picture of what appears to be an orchid. Excitingly, Lucky Fenty fans in the US can get their hands on a free Fenty Eau de Parfum sample on orders over $40 using the code FENTY. We're certain it won't be too long before the fragrance makes its way to AU shores.
We might still be waiting for that album to materialise (Rihanna, if you see this...) but at least we now have Fenty Eau de Parfum to fill the void.

More from Beauty