3 Drop-Dead Gorgeous Beauty Looks, Inspired By Our Favorite Decades

What do you get when you challenge Kylie Jenner's hairstylist (Scotty Cunha) and Lauren Conrad's makeup artist (Amy Nadine) to create beauty looks inspired by the '70s, '80s, and '90s? Besides a photo shoot accompanied by decade-specific dance music, you get beautiful looks you could easily see on any of their tastemaker clients — and that you'll definitely want to copy, ASAP.

We're talking shiny locks and glowing skin à la Cher; big hair and even bigger brows that channel Madonna; and a polished hair flip to end all hair flips, paired with Cindy Crawford-esque wine-colored lips.

Though these are referential, they're modern and wearable — thanks to clever tricks only a powerhouse duo like this could deliver. Click through for the step-by-step tutorials, including all the expert tricks you'll need to re-create the throwbacks you'll want to wear well into the future.

Photographed by Molly Cranna.
The '70s

The Inspiration: Cher

The Details: Cunha and Nadine referenced images of the queen of reinvention during the very early days of disco, while she was still with Sonny. To make it feel fresh, Cunha set the hair (yep, that's possible on straight hair, too) and strategically applied an arsenal of products to keep it looking healthy and shiny, not greasy and flat. Meanwhile, Nadine played with shimmer, contour, and a full set of false lashes to create tons of volume and eyes that pop.
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Photographed by Molly Cranna.
Cunha recommends trying this style on a second-day blowout, no matter the type or texture of your hair. "A little bit of grease and dirt helps your hair to lie flat and stay super-shiny," he explains. If that's not possible, blowdry your hair as flat as you can using a boar-bristle brush. "The straighter you can get the hair before flat-ironing it, the better, to reduce damage."

Cunha misted our model Selina's locks with water (don't skip this step, even if you just dried your hair; it's very important), and then applied a thickening spray at the roots (the alcohol keeps the roots grease-free and gives tons of hold) and a dry oil at the ends (to protect from damage). Next, he made a sharp center-part.
Bumble and bumble Thickening Hairspray, $29.00 Buy
Sephora Collection Bump: Boar Teaser, $8.00 Buy
Kardashian Beauty Black Seed Dry Oil, $16.49 Buy
Photographed by Molly Cranna.
Use a boar-bristle round brush to pull the front sections taut while you dry the water and product. This sets the part and dries the product into the hair.
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Bumble and bumble Thickening Hairspray, $29.00 Buy
Photographed by Molly Cranna.
Pin the front sections above the ears with clips while they're still warm from the dryer. "This way, it will stay super-straight," Cunha explains. Once they're in place, mist an old toothbrush with hairspray and lightly brush it onto the part, which will provide even more hold and oil control. (Don't worry about denting the hair with the clips; you're going to go over it with a flat iron soon.)

Using a brush with sparse metal or plastic bristles, comb through each section, following closely with a flat iron. Focus on the ends and the front; since you blew out your hair already, there's no need to hit every section unless you want to.
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Photographed by Molly Cranna.
Once the front sections are completely cool, you can remove the clips and go over them with the iron. Add additional hairspray at the roots with that toothbrush if you're prone to flyaways or oil.

Now, onto makeup.
Photographed by Molly Cranna.
"The goal is to keep everything [monochromatic]," Nadine says about the bronze, Champagne, and copper shades she selected for Selina's makeup. "There is no statement color, so nothing is competing with the lashes."

Start with your favorite foundation — apply as you normally would. Then, the eyes: Nadine dusted the shade Carat from her own just-released shadow palette all over Selina's lids.
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Photographed by Molly Cranna.
Next, apply the shade Copper in only the crease; it will contour the eye. This will make the false lashes pop even more, and is an important nod to the decade.
Photographed by Molly Cranna.
Using a smaller, stiff brush, smudge the shade Teak into the top and bottom lashlines for definition.
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Photographed by Molly Cranna.
Using her go-to MAC mascara, Nadine gave Selina's lashes a few coats, both on top and bottom.
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Photographed by Molly Cranna.
Yep, you're seeing this correctly: We're using a full strip of lashes instead of individuals, for a serious statement.

Allow the mascara to dry fully, and then apply a thin line of lash adhesive to bases of the lashes. Fight your urge to apply the lashes right away, and wait a full two minutes for the glue to get really tacky. "Then, you can literally just pop them on," Nadine says. Using tweezers, simply place them on and press into place. "If the glue doesn't dry clear, go over it with black liquid liner," she says.
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Sephora Collection Luxe False Lash, $17.00 Buy
Photographed by Molly Cranna.
Apply a coat of warm, beige lipstick — Nadine opted for MAC's Lipstick in Mocha — and then reach for a powder bronzer with light shimmer for the finishing touch. Nadine dusted Tom Ford's bronzer along Selina's hairline, under her cheekbones, and along the bridge of her nose.
M·A·C Satin Lipstick in Mocha, $17.00 Buy
Tom Ford Small Bronzing Powder, $65.00 Buy
Photographed by Molly Cranna.
And you're done! So Cher, but also very right now. Ready to channel the '80s? Keep clicking...
Photographed by Molly Cranna.
The '80s

The Inspiration: Madonna

The Details: Of course, it was the Material Girl who lent the direction for the age of (beauty) excess. (We suggest setting the mood by playing Like a Virgin when you're getting ready.) To keep the most daring look in our story wearable and current, Cunha and Nadine played with shapes and colors from the era — big hair, strong colors and lines — but opted for textures that are soft and matte, not crunchy and shiny.
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Photographed by Molly Cranna.
You can start with dry hair, like we did here, or freshly washed locks. If you prefer to lather up first, simply add a dollop of mousse and rough- or air-dry. Create a center-part, and spritz with the thickening hairspray from slide 2.

"If you have curly hair, just use a small curling iron in the places that seem a little bit frizzy or need texture," Cunha says. Those with all other hair types should add curls by wrapping one-inch sections around a one-inch iron, alternating directions. Leave out the ends, which will keep the look feeling modern. "These big, fun, brushed-out waves are perfect for a holiday party or a night out."
Photographed by Molly Cranna.
Keep curling until you've done your entire head, making sure to go in various directions.
Photographed by Molly Cranna.
Once all your curls have completely cooled, brush through them with a plastic or metal bristle brush. This releases them without breaking them up as much as a boar-bristle brush would.

Next, warm a quarter-sized amount of Leonor Greyl's Éclat Naturel Styling Cream in your hands and scrunch it into the hair. "This is really lightweight, and you can build it," Cunha explains. "A lot of products can get greasy if you add too much, but you can't overdo it with this formula."

Now, onto makeup.
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Photographed by Molly Cranna.
If you'd like, you can loosely pin the front sections of hair out of the way with clips.

Apply any face makeup you prefer, and then reach for Estée Lauder's chunky pencil, a Nadine favorite. "You can be more exact with the placement of the color, but then you can still smudge it really beautifully," she says. The goal is to create a mirrored, sideways V on each eye. Make sure they're symmetrical.
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Photographed by Molly Cranna.
Once you have the proper placement, use a regular eyeshadow brush to smudge and blend the color. The goal is to soften the shape and blend toward the lid. You can add more shadow if you like.
Photographed by Molly Cranna.
Using the same shadow stick, apply the color onto the bottom waterline, and continue to add until you've reached the desired intensity.
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Photographed by Molly Cranna.
"The '80s is all about a strong, feathered brow," Nadine says. Of course, not everyone naturally has a full set of arches. Nadine used a pencil to add small strokes outside of Selina's natural brow shape.

To get a similar look, brush up all your brow hairs and add color using short, vertical upward strokes, instead of horizontal ones. "Draw little feathery strokes up to make the brows extra-dramatic," Nadine says. She opted for Hourglass' pencil-and-comb duo, and then set the brows with Anastasia brow gel.
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Hourglass Cosmetics Arch Brow Sculpting Pencil, $32.00 Buy
Photographed by Molly Cranna.
Next, Nadine reached for Bliss' blush in Fuchsia Fever and a small brush. The goal is to create a "corner flush" that follows the exact same line as your shadow. Concentrate the color super-high on the cheekbone, letting it sit almost on top of the bone. Then, lightly apply a highlighter in the space between the shadow and blush. Be sure to, again, follow the same angle as your shadow to keep everything in sync.
M·A·C Strobe Cream, $33.00 Buy
Bliss Light The Glow Gradient Blush, $26.00 Buy
Photographed by Molly Cranna.
The '80s were all about excess, so reach for a rich, red lipstick. Nadine kept the look opulent, not costume-y, by choosing a matte formula.
Charlotte Tilbury Matte Revolution Lipstick, $32.00 Buy
Photographed by Molly Cranna.
You're done! Now, follow Madonna's lead and strike a pose. Then, keep clicking for our last look.
Photographed by Molly Cranna.
The '90s

The Inspiration: Cindy Crawford

The Details: Both Nadine and Cunha say this look, which was inspired by the original super, was their favorite of the day. (Another reference thrown around on set: Saved by the Bell's Kelly Kapowski.) The keys to pulling it off? A sharp, voluminous side-part to make the hair look polished and wind-swept, and makeup in varied intensities of the same color family.
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Photographed by Molly Cranna.
Like with all our other looks today, it's best to start with a second-day blowout, which will ensure that the hair has a little grit to hold the style. If you prefer to shampoo first, simply apply mousse and rough-dry your locks. If you have curly hair, blowdry with a paddle brush to remove the curls without leaving the strands too straight.

To begin, Cunha created a sharp side-part. What's the ideal placement? You can pick either side, but be sure that the part is approximately above the center of the eye of your choosing.

Once you have your part, mist your roots with thickening hairspray and create three triangle-shaped sections at the crown. Section by section, roll the hair around a Velcro roller and pin. Only use the hair on the opposite side of your part. Then, using a low setting on your blowdryer, gently warm the roots.
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Goody Goody Velcro Roller, $3.99 Buy
Photographed by Molly Cranna.
Once the hair on your crown is set, begin your makeup.

Don't be intimidated by the hues we'll be using for this look; the varied intensities and order will keep it pretty, not harsh. Start with whatever face makeup you prefer.

"My tip is to apply your lipstick first; that way, you can see how dark to take the eye," Nadine says. But first, line your pout with the universally flattering Nightmoth pencil by MAC.
M·A·C Lip Pencil in Nightmoth, $16.50 Buy
Photographed by Molly Cranna.
"The trick to wearing brown is to pick the right brown," Nadine says. "You want a warm brown, not a dead brown." Shades in the wine or mahogany families are best, she says. Nadine opted for a shade of deep cherry, applying it with a lip brush for precision.
Revlon Super Lustrous Lipstick in Black Cherry, $7.99 Buy
Photographed by Molly Cranna.
Once you have the desired intensity of lip color, start on the eyes. "Skip liner to keep it soft — you want a pretty wash of color and lashes that are coated with mascara, but not too dramatic," Nadine explains. She opted for a reddish-brown shadow, lightly brushing it onto Selina's lids just up to the crease. A single coat of mascara finishes the eyes.

Then, suck in your cheeks and add a touch of Stila's cream blush in Camellia in the hollows. You're doing this last to gauge the proper intensity. Again, you want to balance the lips and eyes, not compete with them — a small dab will do.

Now, let's finish the hair.
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Photographed by Molly Cranna.
Use a 1.5-inch iron to curl random sections in alternating directions. "Keep the sections kind of thick — so when you break it up it creates movement, not [tight] curls," Cunha instructs.
Photographed by Molly Cranna.
Once you've created loose curls all over the head, release the Velcro rollers. But don't combine the front sections with the back just yet. And be sure not to disrupt the part!
Photographed by Molly Cranna.
Reach for a can of texture spray — Cunha used Oribe's formula — and tilt your head forward. Focusing on the back half of the crown, blast hair with the spray, and then finger-comb into place. "I like to add all my products on the back of the head to create volume without making the hair look messy," Cunha says.
Oribe Dry Texturizing Spray, $42.00 Buy
Photographed by Molly Cranna.
Using the same metal or plastic-bristle brush from the first two looks, lightly comb through the hair, starting with the mid-sections. (Don't comb the roots!)
Photographed by Molly Cranna.
Using a teasing comb or small brush, lightly backcomb the mid-lengths to create more volume.
Photographed by Molly Cranna.
That's it — you've successfully created modern versions of three iconic throwback looks.

Which was your favorite? Tell us in the comments!
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