The Pastel Hair Color Trend Taking Over Hollywood

From Barbie dolls and baby showers to modern-day millennials and Janelle Monáe videos, the color pink has long had a fan base that's diverse and ever-changing. Right now, Hollywood is showing the color some love, with stars like Julia Roberts, Kylie Jenner, Amber Rose, Jaden Smith, Behati Prinsloo, and Halsey all dyeing their hair shades like baby, flamingo, and even neon Post-It pink.

Although it seems like a great shade for someone just starting to tinker with hair dye, there are a few things to keep in mind if you're looking to channel your inner Jem. This isn't a shade that can go on just anyone, as hairstylist Lewis Pallett, who just dyed Suki Waterhouse's hair pink, told us. "Brunettes and dark blondes will get a completely different shade of pink compared to people with light or bleached blonde, and dark brown may not get any difference at all," Pallett says.


And so if you do have darker hair, a brighter, bolder pink would be an easier color to achieve as opposed to a pastel. Also, since it can be hard to get exactly the shade you want, it is vital to pay attention to how long you're keeping that dye on. "When dealing with color, there’s really no set time for how long to leave it on," Chris Appleton, who dyed Kylie Jenner's hair pink in September, says. "You need to watch it, wipe some off the hair to see what’s going on underneath, and keep checking until you get the desired color... Less is more, especially with frosted colors."

To keep your preferred pink shade vibrant, Appleton recommends using a sulfate-free shampoo as well. If you're careful with all these steps, you'll undoubtedly be left with a hair color that makes you look equal parts chic and daring. See how your favorite celebs are rocking this hue, ahead.

Victoria's Secret model Elsa Hosk just had to slide in a Mean Girls reference when she revealed that her blonde lob now features pink highlights, captioning her Instagram photo, "On Wednesdays we wear pink (hair)."
Jaden Smith has had many an iconic hair moment, including when he carried around his newly-shorn locs at the Met Gala. Just in time for spring, the 20-year-old has decided to switch things up a bit and dye his bleach-blonde hair a shade of pink that really does remind us of Pepto-Bismol, minus the gnarly aftertaste.
Even supermodel Behati Prinsloo, who's never been known to experiment with hair dye in the past, couldn't resist pink as we head into spring. Debuting bright fuchsia ends on Instagram, Prinsloo captioned the pic, "The '90s called...," and fittingly posed in a dark flannel and Dr. Martens.
Hollywood To You/Star Max/GC Images
Celebrities are refusing to leave the pink hair trend in 2018. Since getting married to Justin Bieber this past fall, Hailey Bieber (née Baldwin) completely changed her look, first chopping her hair into an even shorter bob and now dyeing her signature blonde hair a romantic rosy hue.
Following in the footsteps of her sister Kylie Jenner, Khloeé Kardashian recently added light pink highlights throughout her newly platinum locks, courtesy of hairstylist Andrew Fitzsimons. As is the Kardashian way, she debuted the new hue on Instagram with an cryptic caption: "You’ll never get the same moment twice. Appreciate this moment."
For the holidays, celebrity hairstylist Justine Marjan dyed Ashley Tisdale's blonde bob an enviable shade of deep, cotton-candy pink. This isn't the first time Tisdale's gone pink either — she rocked subtle, rose-colored highlights back in 2016, too.
Finally free from her role on Game of Thrones, Maisie Williams debuted new bubblegum pink hair on her Instagram Stories while sending a message to her fans in Brazil. Since GoT wrapped, a number of Williams' co-stars have also had hair transformations, including Emilia Clarke, who got a pixie cut, and Kit Harington, who cut his long Jon Snow locks.
Julia Roberts' subtle pink highlights were a happy accident. As she revealed on Jimmy Kimmel Live, the new color was a result of dressing up as a flamingo for Halloween, so we take it this isn't a permanent look.
Courtesy of Lewis Pallett
For a mysterious project, actress Suki Waterhouse posted a picture of herself on Instagram with a whole new look: bright pink highlights. According to Pallett, he achieved the look with just one can of $10 Schwarzkopf Live Color spray in Candy Pink.

"I went over each section several times to build up the color," Pallett tells Refinery29. "When you do this, the hair becomes wet, so wait for it to dry, brush the hair, and then reapply. This gives you different shades and tones, so some bits are slightly darker while others are slightly lighter." The dye itself completely rinsed out in just one wash, which is a shame because this color rules.
Since her latest role has her wearing a wig almost 24/7, actress Kiersey Clemons decided now was the time to experiment with her color, dyeing her tips a glorious neon pink for a hidden bit of self-expression.
Just like Jaden Smith, Jonah Hill couldn't resist joining Hollywood's pink pack. This unlikely hair hero of ours debuted bright neon pink hair last June, and frankly we've yet to recover.
Chewing Gum actress and writer Michaela Coel dyed her closely shaved head a light baby pink last April.
Similar to Suki, Kylie Jenner also got her pink hair on the cheap. Hairstylist Chris Appleton mixed two different shades of pink Lime Crime Unicorn Hair Tint — Kawaii and Bunny, both $16 — to get just the right frosted pink shade.

"It was a collaboration," Appleton told Refinery29. "We were speaking about different colors and decided to go with a frosted pink, with more of a candy tint to it. The great thing about going blonde is that you can easily add a sparkle of color to change it up. I love this shade of pink we did because it’s warm on the skin, but more importantly, this shade is super frosted, soft and versatile."
Less bubblegum and more rose pink, Halsey dyed her buzzed hair this lovely deep pink shade, and then proceeded to wear outfits that matched the color exactly for the next few months.
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